Overview of Job:

Key Responsibilities

1. Agency & Internal Coordination

- Act as the single point of contact between:
- External digital marketing agency
- Internal teams (operations, care managers, centers)
- Founder/leadership for approvals and direction
- Translate business goals into transparent briefs for the agency
- Ensure timely execution and follow-ups on campaigns

2. Content & Storytelling

- Identify and develop real-life stories, case studies, and testimonials
- Coordinate with centers to capture:
- Elder journeys
- Family testimonials
- Caregiver stories
- Ensure consistent brand voice aligned with Care, Comfort, Dignity (CCD)

3. Photoshoots & Video Production

- Plan and execute:
- Client testimonial shoots
- Center photoshoots
- Brand videos
- Coordinate logistics:
- Scheduling with families/centers
- Vendors (photographers, videographers)
- Consent and compliance (critical in elder care)

4. Digital Marketing Oversight

- Work with agency on:
- Social media campaigns
- Paid ads (Meta/Google)
- Lead generation campaigns
- Monitor:
- Campaign performance
- Lead quality
- Conversion funnel

5. SEO & Website Coordination

- Coordinate SEO activities with agency:
- Keyword planning
- Blog/content pipeline
- Website updates
- Ensure alignment with:
- Service offerings




- City-specific targeting

6. PR & Brand Building

- Identify and execute PR opportunities
- Coordinate:
- Media features
- Articles, interviews
- Awards & recognitions
- Build Aaji Care’s positioning as a leader in elder care

7. Retail Marketing (Shop / Products)

- Manage digital marketing for:
- Aaji Care retail products (e.g., elder care essentials)
- Coordinate:
- Product campaigns
- Marketplace listings (if applicable)
- Promotions and seasonal cam

8. Budget Tracking & Reporting

- Track marketing budgets across service lines
- Ensure:
- Cost efficiency
- ROI visibility
- Prepare monthly marketing reports covering:
- Spend vs performance
- Leads generated
- Key outcomes

Required Skills:

2–4 years experience in:

· Marketing coordination / brand / digital marketing

Strong:

· Communication & stakeholder management

· Content thinking & storytelling ability

Experience working with:

· Agencies (critical)

· Photoshoots / production coordination

Basic understanding of:

· SEO, paid ads, and analytics

Highly organized with strong follow-up discipline

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Aaji Care Home Health Services
📍 India