Location: 5th Floor, CCC, Block D&E;, 558, W VIP Rd, Zirakpur, Punjab 140603
Employment Type: Full-Time
Industry: Automotive Recruitment / Staffing
Experience: 1–3 years (Skills and practical work preferred)

About the Role

We are looking for a creative and results-driven Digital Marketing Specialist to help grow our online presence, generate leads, strengthen our brand, and support our recruitment marketing initiatives across digital channels.

The ideal candidate should have a robust understanding of social media marketing, content marketing, SEO, digital campaigns, lead generation, and analytics, along with the ability to create and manage engaging content.

You will work closely with our team to promote automotive recruitment services, job opportunities, company updates, industry content, and employer branding initiatives.

Key Responsibilities

- Develop and execute digital marketing strategies and campaigns across relevant platforms.
- Manage and grow our presence on LinkedIn, Instagram, Facebook, and other social platforms.
- Plan and maintain a digital content and social media calendar.
- Create, coordinate, and publish engaging posts, Reels, short-form videos, graphics, and recruitment content.
- Support Meta Ads and other digital advertising campaigns.
- Develop campaigns focused on lead generation, website traffic, engagement, and recruitment marketing.
- Conduct keyword research and basic SEO optimization for website and job-related content.
- Support Google for Jobs, job-board visibility, and organic job distribution initiatives.
- Monitor website, social media, and campaign performance using relevant analytics tools.
- Research digital trends, competitor activity, and new marketing opportunities.




- Use AI tools for content creation, research, campaign ideas, copywriting, and marketing automation.
- Work with the team to improve the company's online brand presence and digital customer journey.

Must-Have Skills

- Practical understanding of digital marketing and social media marketing.
- Knowledge of Instagram, Facebook, LinkedIn, and Meta Business Suite.
- Understanding of content marketing, audience engagement, and lead generation.
- Basic to intermediate knowledge of SEO and Google Search.
- Ability to create and manage social media campaigns and content calendars.
- Understanding of digital marketing metrics such as reach, engagement, CTR, leads, conversions, and ROI.
- Ability to research trends and develop creative marketing ideas.
- Basic knowledge of Canva or similar design tools.
- Basic understanding of video/Reel content creation and editing.
- Strong written communication and copywriting skills.
- Willingness to use and learn AI-powered marketing and content tools.
- Ability to work independently, test ideas, and improve campaigns based on results.

Good to Have

- Experience with Meta Ads / Facebook & Instagram advertising.
- Experience with Google Ads.
- Knowledge of Google Analytics, Search Console, or similar analytics tools.
- Experience with LinkedIn marketing and employer branding.




- Experience with lead-generation campaigns and marketing funnels.
- Knowledge of email marketing and marketing automation.
- Experience with Indeed, LinkedIn, job boards, or recruitment marketing.
- Understanding of Google for Jobs structured data/schema and job-feed distribution.
- Experience with WordPress or other CMS platforms.
- Basic knowledge of CorelDRAW, Photoshop, Canva, CapCut, Premiere Pro, or similar tools.
- Experience using AI tools for marketing, content creation, research, automation, and analytics.

What We're Looking For

We are looking for someone who is more than just a social media poster. You should understand how different digital channels work together to build brand awareness, generate traffic and leads, and support business growth.

We value practical skills and results over qualifications alone. If you have worked on digital campaigns, grown social media accounts, generated leads, improved website traffic, or created successful content, we would like to see your work.

Please include your portfolio, previous campaign examples, social media pages, or any relevant work samples with your application.

Pay: ₹12,000.00 - ₹20,000.00 per month

Application Question(s):

- Can you create social-media graphics/posts from provided information, images, or raw material?
- Which digital marketing channels have you personally worked with?
- Can you create and manage a weekly social media content calendar for LinkedIn, Instagram and Facebook?
- Please provide a link to your portfolio, previous campaigns, social media pages, or examples of digital marketing work you have personally handled.

Work Location: In person

📌 Digital Marketing Specialist (India)
🏢 Auto Workforces
📍 India