Job Summary:-

We are looking for an experienced Marketing Manager / Marketing Head with solid expertise in

Go-To-Market (GTM) strategy, market research & analysis, digital marketing, SEO, SMO, PPC, and

marketing funnel management.

The ideal candidate will be responsible for developing and executing end-to-end marketing strategies,

identifying market opportunities, defining target audiences, building GTM plans, managing acquisition

channels, and driving qualified leads and business growth.

Key Responsibilities:-

● Develop and execute Go-To-Market (GTM) strategies for new products, services, and market

segments.

● Conduct market research, competitor analysis, customer research, and industry analysis to

identify opportunities and market gaps.

● Define target audience, ICP, buyer personas, positioning, messaging, and value

propositions.

● Build and optimize marketing strategies across the TOFU, MOFU, and BOFU stages of the

marketing funnel.

● Develop strategies for lead generation, customer acquisition, conversion, and retention.

● Plan, execute, and monitor SEO, SMO, PPC, content marketing, and other digital marketing

campaigns.

● Manage and optimize Google Ads, Meta Ads, and other paid acquisition channels based on

business objectives.

● Strong understanding and hands-on experience with Google Tag Manager (GTM), conversion

tracking, event tracking, and marketing analytics.

● Work with analytics and tracking platforms such as GA4, Google Search Console, Google Tag

Manager, SEMrush, Ahrefs, and related marketing tools.

● Monitor key marketing metrics including traffic, CTR, CPC, CPL, CAC, conversion rate, ROAS,

pipeline contribution, and ROI.

● Develop campaign strategies aligned with business goals and continuously optimize performance

based on data.

● Collaborate with sales, product, business development, and technology teams to align

marketing activities with revenue objectives.





● Create and maintain marketing plans, campaign calendars, budgets, and performance

reports.

● Identify new channels, technologies, and marketing opportunities to improve brand visibility and

lead generation.

● Analyze campaign and funnel performance and provide actionable insights to improve

conversions.

● Lead and mentor the marketing team and ensure effective execution of marketing initiatives.

● Stay updated with digital marketing trends, search engine developments, AI-driven

marketing, customer behavior, and emerging acquisition channels.

Required Skills:-

● Strong experience in Go-To-Market (GTM) Strategy & Execution

● Market Research & Market Analysis

● Competitor & Customer Analysis

● SEO & Technical SEO

● SMO / Social Media Marketing

● PPC / Paid Marketing

● TOFU, MOFU & BOFU Funnel Strategy

● Lead Generation & Demand Generation

● Google Tag Manager (GTM)

● GA4 & Conversion Tracking

● Google Ads & Meta Ads

● Marketing Analytics & Performance Reporting

● Content & Campaign Strategy

● Audience Segmentation & Buyer Persona Development

● Marketing Automation & Lead Nurturing

● Strong analytical and strategic thinking

● Team management and leadership skills

Preferred Experience

Experience in IT services, SaaS, AI, software products, technology, or B2B marketing will be

preferred.

Key Performance Areas:-

● GTM strategy and successful market launches

● Qualified lead generation and pipeline contribution

● Organic and paid traffic growth

● Funnel optimization and conversion improvement

● Campaign ROI / ROAS

● Customer acquisition cost and lead quality

● Brand visibility and market penetration

● Marketing team performance

Interested candidates share their resume at - [email protected]

Pay: Up to ₹1,700,000.00 per year

Benefits:

- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing Manager / Marketing Head – GTM & Digital Marketing, Digital Marketing Manager (Sahibzada Ajit Singh Nagar)
🏢 Eminence Technology
📍 Sahibzada Ajit Singh Nagar