Location: Jaipur, RajasthanExperience: 5+ YearsEmployment Type: Full-Time, in personFunction: DesignSalary: CompetitiveWebsite:

About the Role

We are looking for a Design Lead to shape the visual world of Kidureka across our books, toys, activity kits and learning products.

This is a design-first role. You will be responsible for creating and evolving the design language across our product portfolio—from children's books and comics to toys, kits, packaging and other physical learning experiences.

We are looking for someone who combines strong design ability with a deep understanding of children: how they see, learn, interact and engage with products, and how parents evaluate and choose them.

The ideal candidate understands that designing for children requires more than making something colourful or attractive. It requires a strong understanding of child behaviour, education, storytelling, usability, visual communication and premium product design.

What You Will Do1. Design Books & Publications

- Lead the design of children's books, storybooks, activity books, comics and educational publications.
- Develop visual concepts, page systems, covers, typography, layouts and illustration direction.
- Create age-appropriate visual languages for different categories and age groups.
- Develop cohesive design systems for book series and collections.
- Work closely with writers, illustrators, editors and content teams.
- Take books from concept → design → artwork → production → final product.

2. Design Toys, Kits & Learning Products

- Lead the visual and graphic design of toys, games, activity kits and learning products.
- Develop the visual language across the entire product—including components, cards, boards, packaging, instructions and supporting materials.
- Think deeply about how a child sees, understands, interacts with and uses a product.
- Balance visual appeal with usability, age appropriateness and manufacturing constraints.




- Work with product and production teams to ensure the final physical product reflects the creative intent.

3. Shape Kidureka’s Design Language

- Define and evolve the overall visual language of Kidureka.
- Establish principles for colour, typography, illustration, characters, graphics, layouts, icons and packaging.
- Create a recognizable and cohesive visual identity across different product categories.
- Build systems that allow the brand to scale while ensuring every product still feels fresh and distinctive.
- Ensure Kidureka consistently feels contemporary, premium, playful and child-centric.

4. Creative Direction & Design Leadership

- Set creative direction for new products and product categories.
- Lead and guide designers, illustrators and external creative partners.
- Review work and maintain a high bar for design quality and execution.
- Push teams towards stronger concepts rather than simply better-looking execution.
- Develop a culture of research, experimentation and thoughtful design.

The Design Lens We Expect

You should be able to design simultaneously for:

Children — What catches their attention? What do they understand? What makes them curious? What makes them want to engage?

Parents — What communicates quality, trust, educational value and premium experience?

The Product — Is it intuitive, usable, age-appropriate and genuinely enjoyable?

The Brand — Does it feel recognisably Kidureka and contribute to a distinctive visual world?

Who We’re Looking For

We are looking for someone with 5+ years of professional experience, with significant experience working on children’s products.

Your background could be in:

- Children’s publishing
- Toys & games
- Educational / learning products




- Children’s brands
- Children's media
- D2C consumer products
- EdTech / education
- Product design
- Communication / visual design

Strong Preference

Experience in children’s publishing is highly preferred.

Someone who has already worked on books, comics, activity products, educational kits or children's physical products and understands how to take these products through development and production will be a strong fit.

Educational Background

A degree or formal training in Design, Communication Design, Graphic Design, Product Design, Visual Communication, Architecture or a related creative discipline is preferred.

Candidates from institutions such as NID, NIFT, IIT, Srishti, SPA, CEPT or other strong design / architecture institutions would be preferred.

We are also open to candidates with a non-traditional design journey—for example, someone who started in technology, engineering or another discipline and later moved into design, architecture or creative practice, provided they have built a robust body of work and have substantial experience designing for children.

Portfolio and relevant experience will matter more than the exact degree.

Your Portfolio

Your portfolio should demonstrate real children's product work, not only marketing creatives.

We would particularly like to see:

Children’s Books · Comics · Activity Books · Toys · Games · Learning Kits · Educational Products · Packaging · Illustration / Art Direction · Brand / Visual Systems

We want to understand your design thinking, not just the final visuals—how you researched, conceptualised, developed and refined the product.

Pay: ₹80,000.00 - ₹100,000.00 per month

Application Question(s):

- Current, expectated salary and notice period ?
- This is for Jaipur Location, 6 days working ?Are you ok ?

Yes/ NO

- Total years of experience in this field?
- How many years of experience do you have in Publishing ?

Work Location: In person

📌 Design Lead – Children’s Products & Brand (India)
🏢 Toppersnotes
📍 India