Department: Branding & Marketing

Experience: 4–6 Years

Want to be part of a passionate and transformative brand journey?

We are building something exciting — and we are looking for a creative storyteller who wants to be part of that journey.

If you love discovering stories, creating compelling content, shooting and editing videos, experimenting with new formats, and using AI to push creative boundaries, this could be the role for you.

Role Summary

We are looking for an agile, creative and execution-driven Senior Digital Content Creator & Storyteller to strengthen our digital and social media presence.

The ideal candidate should be able to take an idea from research and concept through content creation, video production, editing and publishing, while maintaining strong brand consistency.

This role requires a combination of storytelling ability, social-media understanding, video-editing capability, visual sensibility and an AI-first mindset.

The person should be proactive in identifying stories and content opportunities that can help establish the brand as a credible thought leader within the construction and building-material ecosystem.

Key Responsibilities

1. Social Media & Content Management

Develop and execute content across Instagram, Facebook, LinkedIn, YouTube and other relevant digital channels.

Plan and manage content calendars in line with brand and business priorities.

Create platform-specific content rather than simply adapting the same creative across all channels.

Ensure consistent brand tone, visual identity and communication quality.

Monitor social trends and recommend relevant opportunities for the brand.

2. Content Creation & Storytelling

Research and identify compelling stories from within the organisation and the larger market ecosystem.

Develop content around products, customers, dealers, engineers, contractors, projects, employees and industry trends.

Convert technical and complex information into simple, engaging communication.

Write headlines, captions, scripts, articles, success stories and short-form content.

Conduct interviews with internal and external stakeholders when required.

Support storytelling properties and thought-leadership initiatives.

3. Video & Reels Production

Conceptualise and independently create Instagram Reels, short-form videos, interviews, explainers, testimonials and event content.

Edit videos using professional editing tools.

Create motion graphics, titles, subtitles, transitions and visual effects.





Convert long-form videos and event footage into multiple short-form digital assets.

Support and coordinate photography and video shoots when required.

Optimise video content for different platforms and screen formats.

4. Thought Leadership

Identify topics and conversations where the brand can meaningfully contribute.

Develop content around construction practices, product knowledge, industry trends, innovation and customer education.

Work towards building a distinctive and credible brand voice on social media.

Proactively generate content ideas rather than depending entirely on briefs.

Monitor category and competitor conversations to identify gaps and opportunities.

5. AI-First Content Creation

The candidate should demonstrate a strong AI-first mindset and actively use advanced AI tools to improve creativity, speed and productivity.

Responsibilities include:

Use generative AI for research, ideation, scripting and copy development.

Use AI tools for image generation, visual exploration and concept development.

Explore AI-assisted video creation, editing, voice, subtitles and content repurposing.

Build efficient AI-supported workflows for recurring content requirements.

Continuously experiment with emerging AI tools and recommend relevant applications for the marketing team.

Maintain factual accuracy, brand authenticity and human judgement while using AI.

Candidates should be able to demonstrate examples of how they currently use AI as part of their creative workflow.

6. Creative & Design Support

Create digital creatives, social assets, campaign adaptations and other communication materials.

Work closely with internal marketing teams, creative agencies and external partners.

Understand and follow brand guidelines accurately.

Maintain high standards of typography, visual hierarchy, composition and brand consistency.

Support quick-turnaround marketing requirements when required.

7. Digital Performance & Content Optimisation

Track content performance and identify formats and topics that generate stronger engagement.

Use platform analytics to improve future content.

Monitor reach, engagement,



video performance and audience behaviour.

Recommend content experiments based on data and platform trends.

This role is primarily focused on content creation and digital brand building, and is not intended to be a dedicated performance-marketing role.

Required Skills

Video & Motion

Strong hands-on working knowledge of:

Adobe Premiere Pro

Adobe After Effects

Short-form / Reel editing

Motion graphics

Audio treatment

Subtitling

Platform-specific video formatting

Design

Working proficiency in:

Adobe Photoshop

Adobe Illustrator

Canva or equivalent rapid-content tools

Content

Strong storytelling ability

Good copywriting and scripting skills

Strong understanding of social-media formats

Ability to simplify technical information

Ability to adapt communication for different audiences

AI

Hands-on experience with advanced AI tools across:

Research

Ideation

Copy and script development

Image generation

Video generation / enhancement

Content repurposing

Workflow productivity

Candidate Profile

4–6 years of relevant experience in digital content, social media, branded content, creative production or related areas.

Experience working with consumer-facing brands, retail, FMCG, automobile, building materials or similar categories would be preferred.

Brand-side or robust agency experience preferred.

Strong portfolio demonstrating personally executed work across video, digital content, storytelling and social media.

Comfortable working independently as well as with agencies and cross-functional teams.

Comfortable visiting dealer locations, project sites, events and markets for content creation when required.

Behavioural Expectations

The ideal candidate should be:

Agile – comfortable working in a fast-moving environment.

Quick – capable of delivering quality output within short turnaround times.

Committed – consistently delivers against agreed timelines.

Accountable – takes ownership from brief to final output.

Proactive – identifies content opportunities without waiting for instructions.

Curious – continuously explores new stories, trends and formats.

AI-first – actively experiments with emerging tools and workflows.

Detail-oriented – maintains accuracy even under tight timelines.

Collaborative – works effectively across marketing, sales, agencies and external stakeholders.

Pay: ₹650,000.00 - ₹700,000.00 per year

Work Location: In person

📌 Senior Digital Content Creator & Storyteller (India)
🏢 STEEL INDIA
📍 India