Key Responsibilities

- Develop and execute comprehensive social media strategies aligned with overall business and marketing objectives.
- Manage and grow the brand's presence across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and other relevant channels.
- Create and oversee engaging content, including posts, videos, reels, stories, campaigns, and other social media formats.
- Develop monthly and quarterly content calendars and ensure timely execution.
- Lead social media campaigns from ideation through execution, optimization, and reporting.
- Monitor social media trends, platform updates, competitor activity, and emerging content formats.
- Analyze social media performance using relevant analytics and reporting tools and translate insights into actionable strategies.
- Track key metrics such as reach, engagement, follower growth, website traffic, conversions, and campaign ROI.
- Work closely with designers, copywriters, influencers, agencies, and internal marketing teams to deliver high-quality content.
- Manage paid social media campaigns and collaborate with performance marketing teams to optimize budgets and results.
- Develop influencer and creator partnerships to increase brand awareness and audience engagement.
- Monitor online conversations and manage community engagement, including comments, messages, and customer interactions.
- Develop and implement social media crisis-management and reputation-management strategies when required.
- Present regular performance reports, insights, and recommendations to senior management.
- Stay updated on changes in social media algorithms, platform features, industry trends, and best practices.
- Mentor and guide junior social media team members and manage external agencies or vendors where applicable.

Required Skills & Qualifications

- 10+ years of experience in social media management, digital marketing,



content marketing, or a related field.
- Solid knowledge of major social media platforms and their respective content strategies.
- Proven experience developing and executing integrated social media campaigns.
- Strong understanding of social media analytics, reporting, and performance optimization.
- Experience with paid social advertising and campaign management.
- Excellent content planning, copywriting, editing, and storytelling skills.
- Experience with influencer marketing and creator collaborations.
- Strong project management and stakeholder-management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Strong communication, presentation, and leadership skills.
- Data-driven mindset with the ability to turn analytics into actionable recommendations.
- Familiarity with social media management and analytics tools such as Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, Sprout Social, Hootsuite, or similar platforms.

Preferred Qualifications

- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related discipline.
- Experience managing social media for a recognized brand or large organization.
- Experience managing a social media team or external agencies.
- Strong understanding of SEO, digital advertising, and broader digital marketing.
- Experience with short-form video, Reels, YouTube Shorts, and emerging social media formats.

Key Performance Indicators (KPIs)

- Engagement rate and audience growth
- Organic reach and impressions
- Content performance
- Website traffic and conversions from social channels
- Paid campaign performance and ROI
- Community response and engagement
- Influencer/creator campaign performance
- Brand awareness and share of voice
- Overall social media contribution to marketing objectives

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 Praba's VCARE health clinic
📍 India