About Mocha and Mogra Mocha and Mogra is an elegant saree brand that celebrates the timeless beauty of traditional Indian drapes with a modern, aesthetic sensibility. We are looking for a highly creative and strategic Social Media Manager to take ownership of our digital presence, grow our community, and translate the elegance of our sarees into compelling visual stories and high-converting campaigns. Role Overview As the Social Media Manager, you will be the digital voice and creative architect of Mocha and Mogra. You will oversee end-to-end social media operations—from brainstorming viral reel concepts and planning the content calendar to running targeted ad campaigns and directing our video editing team. The ideal candidate lives and breathes Instagram trends, understands the ethnic wear market, and knows how to drive both engagement and sales. Key Responsibilities Content Strategy & Ideation Conceptualize Reels & Posts: Brainstorm highly engaging, shareable content ideas tailored to the ethnic fashion niche (e.g., styling tips, draping tutorials, behind-the-scenes, and aesthetic product showcases). Trend Spotting: Continuously monitor Instagram and TikTok trends, trending audios, and formats to keep Mocha and Mogra culturally relevant and visible. Content Calendar Management: Plan, schedule, and publish daily content across platforms (primarily Instagram, Facebook, and Pinterest) ensuring a consistent, premium brand aesthetic.



Creative Direction & Team Coordination Briefing & Task Assignment: Translate content ideas into clear, actionable briefs for video editors and graphic designers. Storyboard Creation: Outline visual requirements, camera angles, text overlays, and audio cues so the editing team knows exactly how to assemble the final product. Quality Control: Review and approve all edited videos and graphics before posting to ensure they align with the Mocha and Mogra brand identity and campaign goals. Paid Advertising & Campaign Management Meta Ads Management: Design, launch, and manage targeted Facebook and Instagram ad campaigns to drive website traffic, lead generation, and direct saree sales. Campaign Strategy: Plan promotional campaigns around festive seasons, new collection drops, and cultural events. Performance Tracking: Monitor ad spend, analyze ROI/ROAS, and optimize ad creatives and audience targeting based on data-driven insights. Analytics & Reporting: Track organic growth metrics (reach, engagement, follower growth) and provide weekly reports on what content is performing best. Community Engagement Actively engage with our audience by responding to comments, direct messages, and brand mentions promptly. Build relationships with fashion influencers and creators for potential collaborations and barter campaigns.

Pay: ₹7,000.00 - ₹10,000.00 per month

Benefits:

- Versatile schedule
- Work from home

Work Location: Remote

📌 Content Writer and Social Media Manager (India)
🏢 Avora Ventures
📍 India