The role in one line

This is not a "manage the website" role or a CRO role for its own sake — it's a

lead-generation role that uses the website as the primary lever. You own the website end to

end — from a raw idea for a page to a shipped, converting landing page — against one

defined outcome: 35–50 MQLs a month generated organically from the website and the

motions around it.

Why this role exists

Most people who "manage the website" either write copy and hand it to a designer, or build

pages and wait for someone else to tell them what to put on them. We need someone who

does both halves in one head: knows what a page needs to say because they've done the

research and talked to customers, and knows why a page converts or doesn't because they

think like a CRO person, not just a writer or a builder. The output is a live, working page —

not a doc that someone else has to translate.

What you'll own

- The website as a whole — structure, page inventory, and how it evolves as the

company's positioning evolves.

- Idea live page. You take a rough brief ("we need a page for X service" or "we're

repositioning around Y") and turn it into a wireframe, then real copy, then a shipped

page — working with a designer where needed, but driving the thing yourself.

- Conversion performance — what's converting, what isn't, and why. You run the

experiments, not just report the numbers.

- Lead capture and funnel logic on-site — forms, CTAs, gating, the path from a

visitor landing on a page to becoming a lead in HubSpot.

- The lead number. 35–50 organic leads/month from the website and the motions

around it (SEO, AEO, on-site conversion, content) is your number. The page isn't

done when it ships — it's done when it's producing.

What you'll actually do, week to week

- Talk to customers and internal stakeholders (sales, delivery, leadership) to figure out

what a page actually needs to say to move a buyer — not guess at it from a

template.

- Look at signals — search intent, competitor positioning, what prospects ask sales,

what's converting elsewhere — and turn them into a point of view on what the page

should be.





- Write the copy yourself. This isn't a hand-off role — strong, clear, buyer-facing writing

is a core skill here, not a nice-to-have.

- Sketch wireframes and work directly with a designer (or design tools yourself) to get

from idea to a real, live example quick.

- Build and manage pages in WordPress and HubSpot CMS.
- Use AI tools (Claude and others) and Figma as part of your everyday workflow — for

research, drafting, quick mockups, and design iteration.

- Structure pages and content for both traditional SEO and AEO (answer engine

optimization) — so the site shows up in Google and gets cited by AI answer engines

like ChatGPT, Perplexity, and AI Overviews.

- Track what's converting and what's not, and keep iterating rather than treating a page

as "done" once it ships.

What we need

- A CRO brain. You should be able to look at a page and say, with reasons, why it will

or won't convert — and know how to fix it. This means understanding funnels, lead

capture mechanics, and what actually moves a B2B buyer to act.

- Strong writing, in service of strategy. You can write clean, persuasive copy, but

more importantly you know what needs to be said and why, before you write a word.

- A founder/CMO-level eye for B2B design. You don't need to be the designer, but

you need the taste to know what good B2B design looks like and the ability to brief

and push back on one.

- The ability to simplify. You can take a genuinely complex service or technical

concept (a RevOps build, an AI GTM agent) and explain it in language a buyer

actually understands.

- A working understanding of AEO and SEO. You know how to structure and write

content so it ranks in search and gets picked up and cited by AI answer engines

(ChatGPT, Perplexity,



Google AI Overviews) — this isn't optional anymore for a

website role.

- Strong writing skills paired with AI fluency. You write well yourself, and you use AI

tools to move fast — generating quick mockups, drafts, and iterations rather than

waiting on a full design cycle for every idea.

- Comfort with the tools: WordPress, HubSpot CMS, Figma, and AI tools (Claude

and similar) as part of daily work.

- Ownership instinct — you treat the website as yours, not as a queue of tickets from

other teams.

- 4–5 years of experience working on websites/landing pages, ideally with direct

exposure to conversion work, not just content or design in isolation.

What's in it for you

- Ownership, not a task list. We don't hand you a checklist and check boxes.

Direction and context get discussed openly, and then the "how" — the wireframe, the

copy, the page — is yours to run with.

- A performance-driven culture. Speed and conversion results define your trajectory

here, not tenure or face-time. Ship fast, see what moves the numbers, and get

rewarded for it.

- Access to the top of the market. The pages you build speak to CMOs, VPs of

Sales, and founders across the B2B US market — real high-stakes work, not

busywork nobody reads.

How we'll know this is working

Within a quarter: organic leads from the website and its motions are trending toward the

35–50/month range, pages you've shipped are outperforming what existed before on

conversion, sales and leadership are coming to you first when a new page or repositioning is

needed, and the website stops feeling like a static asset and starts feeling like something

that's actively working for the business.

Who you'll work with

Reports into growth/marketing leadership at OneMetric, works closely with sales, delivery

leads, and a designer (in-house or external) to take ideas from brief to live page.

Who you'll work with

This role reports to the CEO’s office at OneMetric and works closely with sales and delivery

leaders on HubSpot implementation, RevOps, and GTM projects.

📌 CRO Lead (India)
🏢 OneMetric
📍 India