We are looking for a Digital Marketing Analyst who can analyze digital marketing performance, identify growth opportunities, monitor campaigns, and convert marketing data into actionable business insights.

The candidate will work closely with the SEO, social media, content, paid advertising, web development, and business development teams to improve online visibility, audience engagement, lead generation, and conversion performance.

Key Roles & Responsibilities1. Digital Marketing Analytics

- Monitor and analyze website traffic, user behavior, engagement, leads, and conversions.
- Prepare daily, weekly, and monthly digital marketing performance reports.
- Track KPIs such as traffic, CTR, CPC, CPL, conversion rate, bounce rate, engagement rate, and ROI.
- Identify trends, opportunities, and performance gaps from marketing data.
- Provide actionable recommendations to improve campaign performance.

2. SEO Analysis

- Conduct keyword research and competitor analysis.
- Monitor organic search rankings and website visibility.
- Analyze on-page and technical SEO performance.
- Track backlinks, domain authority, search traffic, and keyword performance.
- Work with the SEO/content team to improve organic traffic and conversions.
- Identify SEO opportunities using Google Search Console and other SEO tools.

3. Paid Advertising Analysis

- Monitor Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
- Analyze campaign performance based on impressions, clicks, CPC, CTR, conversions, and cost per lead.
- Identify high- and low-performing campaigns, audiences, keywords, and advertisements.
- Support optimization of advertising budgets and targeting strategies.
- Prepare campaign performance reports and recommendations.

4. Social Media Analytics

- Track performance across platforms such as Facebook, Instagram, LinkedIn, YouTube, and X.
- Analyze reach, impressions, engagement, followers, clicks, leads, and conversions.
- Identify content trends and audience preferences.




- Recommend improvements to social media campaigns and content strategies.

5. Website & Conversion Analysis

- Analyze landing-page and website performance.
- Monitor conversion funnels and identify drop-off points.
- Conduct A/B testing analysis where applicable.
- Work with web development teams to improve user experience and conversion rates.
- Track lead-generation forms, calls-to-action, and other conversion points.

6. Competitor & Market Analysis

- Research competitors' digital marketing strategies.
- Analyze competitor SEO, advertising, social media, content, and online presence.
- Identify market trends and emerging digital opportunities.
- Prepare competitor benchmarking reports.

7. Data & Reporting

- Create dashboards and reports using tools such as Google Analytics 4, Google Search Console, Looker Studio, Excel, and Power BI.
- Consolidate data from multiple marketing channels.
- Maintain accurate campaign and performance records.
- Present insights to management and marketing teams.
- Translate complex marketing data into clear business recommendations.

8. AI & Marketing Automation

- Explore AI-based tools for marketing analytics, content optimization, audience research, and campaign improvement.
- Use AI tools to identify trends and generate marketing insights.
- Support implementation of marketing automation and lead-nurturing workflows.
- Evaluate emerging AI-driven digital marketing technologies.

Required Skills

- Strong knowledge of digital marketing concepts.
- Valuable understanding of SEO, SEM, social media marketing, email marketing, and paid advertising.
- Strong analytical and problem-solving skills.
- Proficiency in MS Excel / Google Sheets.
- Working knowledge of Google Analytics 4 and Google Search Console.
- Knowledge of Looker Studio or Power BI is an advantage.
- Ability to interpret marketing data and generate actionable insights.
- Good written and verbal communication skills.
- Strong attention to detail.
- Ability to work with multiple teams and manage deadlines.

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Digital Marketing Analyst (Madurai)
🏢 ShreeTech
📍 Madurai