Job Purpose

To support and execute BTL (Below-the-Line) activation activities, manage existing customers, onboard new customers, and ensure effective customer engagement to drive business growth in domestic market.

Key Responsibilities

1. Customer Management

- Manage and maintain relationships with existing customers through regular telephonic communication.
- Make outbound calls to customers for follow-ups, product updates, offers, and business requirements.
- Understand customer requirements and coordinate with the concerned teams for timely resolution.
- Maintain proper records of customer interactions and follow-ups.
- Ensure a positive customer experience and encourage repeat business.

2. New Customer Onboarding

- Identify and connect with potential recent customers.
- Explain the company’s products and offerings to prospective customers.
- Follow up with leads and convert them into active customers.
- Collect required customer information and documentation for onboarding.
- Coordinate with internal teams to ensure smooth and timely customer onboarding.
- Maintain updated records of newly onboarded customers.

3. BTL Activation Activities

- Support and execute BTL activation campaigns as per business requirements.
- Coordinate with internal teams, vendors, and other stakeholders for activation activities.
- Assist in customer engagement activities, promotional campaigns, sampling, demonstrations, and other on-ground initiatives.
- Ensure proper execution of assigned activation activities within the given timelines.




- Track and report the outcomes of activation activities.

4. Reporting & Coordination

- Maintain daily/weekly records of calls, customer follow-ups, new onboardings, and activation activities.
- Share regular updates and reports with the reporting manager.
- Coordinate with Sales, Marketing, Operations, and other relevant departments as required.
- Achieve assigned customer management, onboarding, and activation targets.

5. Working Days & Weekly Off

- Sunday working will be applicable as per business requirements.
- The employee will be required to work on Sundays whenever business/activation requirements demand.
- Weekly Off will be provided as per the company-approved roster.

Required Skills

- Good verbal and written communication skills.
- Strong telecalling and customer-handling skills.
- Customer-oriented approach.
- Ability to build and maintain customer relationships.
- Good follow-up and coordination skills.
- Ability to work in a target-driven environment.
- Willingness to work on Sundays and flexible weekly offs as per business requirements.
- Basic knowledge of MS Office/Google Workspace and CRM/ERP systems will be an advantage.

Key Performance Indicators (KPIs)

- Number of customer calls and effective follow-ups.
- Customer retention and engagement.
- Number of new customers onboarded.
- Lead-to-customer conversion.
- Successful execution of BTL activation activities.
- Achievement of assigned business/activation targets.
- Timely reporting and data maintenance.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 CRM Executive (India)
🏢 Cowberry Industries
📍 India