Healic is building India's most trusted planned-surgery hospital chain. We provide fixed-price, transparent surgical care, delivered by experienced surgeons in modern facilities with parivar-jaisi dekhbhal (family-like care).

- 50,000+ patients treated in the last year
- 100+ specialist doctors and surgeons
- 85%+ NPS and an average 4.8 Google rating
- Hospitals: Gurugram, Ghaziabad, Agra and Haridwar. Upcoming: Muzaffarnagar, Kaushambi Ghaziabad, Noida, Gorakhpur, Sonipat and Meerut.
- Specialties: General Surgery, Gynaecology & Obstetrics, Cosmetic Gynaecology, Orthopaedics, Urology, ENT, General Medicine and Ophthalmology. We also run diagnostics, path lab, pharmacy and aesthetics services.
- Healic is led by CEO Manish Gupta, a serial entrepreneur and Fortune India 40 Under 40 honoree, who previously built companies in e-learning, cloud telephony and F&B.;

With multiple recent hospitals on the way, we are building an organic patient-acquisition engine that grows stronger with every hospital we open. You will own Healic's visibility across Google Maps, Google Search and AI answer engines, from a patient's first symptom search to their final "hospital near me" search. You will also track how that visibility turns into OPD visits and IPD admissions.

Our marketing is AI-first. AI tools are built into how we plan, execute, analyse and report. We expect you to use them fluently in your everyday work.

1. Local SEO

- Own Google Business Profiles for all hospitals: creation, optimisation, posts, photos, services, doctor listings.
- Set up and verify Google Business Profiles for new doctors & hospitals ahead of their launch.
- Improve map-pack rankings for each hospital and priority procedure, using geo-grid tracking.
- Run policy-compliant review-generation processes across all hospitals.
- Keep name, address, phone and timings consistent across GBP and directories; respond to reviews within a defined turnaround without disclosing patient information.

2. SEO (Full-Funnel)

- Build a keyword and content strategy that covers the full patient journey:

– Top of funnel: symptoms and conditions

– Middle of funnel: treatments, comparisons and recovery

– Bottom of funnel: cost, procedure + city, and hospital searches

- Plan, write (AI-assisted) and optimise procedure, city and doctor pages.
- Build landing pages and web pages using AI tools such as Claude and Lovable.
- Own technical SEO on our custom-coded website: site structure, indexing, Core Web Vitals, internal linking and schema markup (MedicalProcedure, Hospital, Physician, FAQ).
- Build authority through quality backlinks, local PR and healthcare platforms.
- Run a monthly technical SEO audit, content-refresh cycle and competitor gap review.

3. GEO & AEO

- Structure content to win featured snippets, People Also Ask, Google AI Overviews and AI Mode.




- Grow Healic's mentions and citations in ChatGPT, Gemini and Perplexity for priority procedure and city searches.
- Build Healic's presence on the sources AI engines cite, such as directories, review platforms, news and Q&A; platforms.
- Maintain a tracked prompt set and monitor Healic's appearance rate, share of AI voice and cited sources against competitors.

4. Tracking & Reporting

- Track all four areas end to end: rankings, GBP actions, organic traffic, AI visibility, leads, OPD visits and IPD admissions.
- Set up GA4 (including AI traffic channel groups) and GTM events for calls, WhatsApp clicks and form submissions on organic pages.
- Make sure organic and AI-sourced leads are tagged correctly in the CRM.
- Build a unified Looker Studio dashboard and deliver weekly and monthly performance reviews.

5. AI-Led Execution

- Use Claude, ChatGPT and Gemini at every stage of the work:

– Planning: keyword clustering, funnel mapping, content calendars and competitor gap analysis

– Execution: content briefs and drafts, schema, meta tags, GBP posts, review responses, FAQs and page builds

– Reporting: data analysis, summaries and anomaly detection

- Build and maintain reusable prompt libraries and AI workflows.
- Use Gemini in Google Workspace (Sheets, Docs, Gmail, Drive) for analysis and documentation.
- Make sure all AI-assisted medical content is reviewed for accuracy and compliance before publishing.
- Every medical page carries a named doctor / clinical reviewer and a last-reviewed date; never enter patient-identifiable data into public AI tools.

6. Compliance

- Follow Google's health content (E-E-A-T) standards and Google Business Profile policies, including no incentivised or fake reviews.
- Keep all content compliant with the Drugs and Magic Remedies Act, NMC guidelines and ASCI codes.
- Handle lead data in line with the DPDP Act, 2023.
- Use patient stories, photos or doctor images only with documented written consent; no content that violates the PCPNDT Act.

5. KEY PERFORMANCE INDICATORS (KPIS)

- Organic and AI-sourced leads → OPD → IPD
- Map-pack rankings and Share of Local Voice by hospital
- Branded search growth
- GBP calls, direction requests and website clicks
- Organic traffic and keyword rankings across the top, middle and bottom of the funnel
- AI Overview and AI Mode impressions, and Share of AI Voice
- Zero GBP suspensions / policy violations and 100% medical-content review before publishing.





Targets and weightages are set by the Digital Marketing Manager in the Healic KRA-KPI framework and reviewed periodically.

6. QUALIFICATION, EXPERIENCE & MUST-HAVE

- Minimum 1 year of hands-on SEO experience, with proven Local SEO and Google Business Profile results.
- Working knowledge of Google Search Console, GA4, GTM, Ahrefs, Screaming Frog, Local Falcon, Geo-Grid Tracking tools, schema markup and Core Web Vitals.
- A clear understanding of GEO and AEO, including how AI answer engines select and cite sources.
- Daily, hands-on use of AI tools (Claude, ChatGPT, Gemini) in SEO work, with strong prompt-writing skills.
- Basic HTML/CSS knowledge.
- Experience with any CRM.
- Strong skills in Excel/Google Sheets, Google Workspace and Looker Studio.
- Clear communication in English and Hindi.
- Graduate in any discipline (marketing / mass communication / IT background preferred).

7. GOOD-TO-HAVE

- Healthcare or multi-location Local SEO experience
- Page building with Lovable or similar AI builders
- Semrush and BigQuery
- Digital PR and link-building outreach

8. WORKING RELATIONSHIPS

- Reports to the Digital Marketing Manager; works daily with the sales / patient-care team, hospital managers and the CRM owner on lead quality and hospital readiness.
- Works with the Medical Superintendent / Head – Clinical Processes and treating doctors for medical accuracy review of every clinical claim, doctor profile or procedure content before it goes live.
- Works with the web / tech team and external agencies or vendors, as applicable.

9. WORK CONDITIONS & WHAT WE OFFER

- Flexible office timings
- Ownership of organic growth for a fast-expanding hospital chain
- An AI-first marketing team using the latest tools
- Exposure for fast decision-making
- Full-time, on-site at Sector 63, Noida; leave as per Healic HR policy.

10. HEALTH, INDUCTION & PERSONAL FILE

- Pre-employment health check-up as per Healic policy; annual health check-up thereafter (as applicable to non-clinical staff).
- Completion of the Healic induction programme and departmental training record within the first month, including data-privacy and healthcare-advertising compliance training.
- Complete personal file as per the “Documents required in staff personal file” checklist.

11. SELECTION PROCEDURE & HOW TO APPLY

Procedure

Screening call → Virtual round → Face-to-face / practical assignment with the Digital Marketing Manager (based on real Healic scenarios) → document verification, reference / background check.

Company Website

Request to go through the company’s websites https://www.healic.in/

How to Apply

Email your CV to [email protected] with the subject line "SEO Specialist – [Your Name]"

Pay: ₹50,000.00 - ₹75,000.00 per month

Work Location: In person

📌 SEO Specialist (Local SEO, SEO, GEO & AEO) (India)
🏢 Healic Healthcare (P
📍 India