About Knya Knya is a funded, fast-growing D2C brand redefining healthcare apparel for modern professionals, backed by DSG Consumer Partners. We combine functionality, comfort, and aesthetics to serve a community that deserves more from their workwear. Our culture values ownership, experimentation, speed, and customer obsession.

What Are You Entering Into Knya is one of India's fastest-growing healthcare apparel brands and we're just getting started. When you join us, you're not filling a seat. You're stepping into a company that is actively being built, where the work you do today shapes what Knya looks like tomorrow. We're a team of driven people who care deeply about what we're building, move with purpose, and back each other to grow.

If you're looking for a place where your contribution is visible, your growth is real, and your work actually matters to the people who wear what we make, this is it.

Role Overview We're looking for a Content Creator who lives on Instagram and knows what makes someone stop scrolling. You'll ideate, shoot and edit the short-form content that shows up on Knya's feed every day, from product drops to behind-the-scenes to the everyday lives of doctors, nurses and med students. This is a hands-on role. You'll be on set, behind the camera, sometimes in front of it, and in the edit. You'll work closely with the brand, influencer and performance teams, and you'll own how Knya looks and sounds on social.

Key Responsibilities

Ideate & Plan Pitch content ideas every week across Reels, carousels, stories and Shorts, rooted in trends, product launches and our community.

Build and run the monthly content calendar with the brand team.

Track trends, audio and formats daily and move fast on the ones that fit Knya. Create & Edit Shoot product, lifestyle and behind-the-scenes content on phone and camera, in studio, at stores and on the ground.





Edit short-form videos end to end with sharp hooks, pacing, captions and sound. Write captions, hooks and on-screen copy that sound like Knya.

Be comfortable appearing on camera for trends, try-ons and explainers when the idea calls for it. Collaborate & Community Work with the influencer team to brief creators and repurpose their content for our handles.

Create content with real healthcare professionals, stores and customers. Support community management by responding to comments and DMs and spotting UGC worth resharing.

Measure & Improve Track reach, saves, shares and watch time for every post and share a weekly readout. Run small experiments on formats and hooks, and double down on what works.

Hand off top-performing organic content to the performance team for ads. Must Haves 1 to 3 years of experience creating short-form social content for a brand, agency or your own page.

A portfolio of Reels or videos you have shot and edited yourself. This is the first thing we will look at. Strong editing skills in CapCut, InShot, VN, Premiere Pro or similar.

A clear understanding of Instagram and YouTube Shorts algorithms, trends and formats. Valuable written English and Hindi for captions and scripts.

Comfort working on-site in Mumbai with quick turnarounds and multiple shoots a week.

Good to Have Experience with a D2C, fashion, apparel or lifestyle brand. Familiarity with the healthcare or medical student community.

A personal creator page with an engaged following. Basic design skills in Canva, Photoshop or Figma.

Photography skills, including lighting and product shoots. Experience using AI tools for scripting, editing or ideation.

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

- Provident Fund

Application Question(s):

- what is your current salary?
- what is your expected Salary?
- Are you comfortable with worli location?

Work Location: In person

📌 Social Media Associate (India)
🏢 Knya
📍 India