Purpose of Role

The Marketing & Brand Coordinator will be responsible for coordinating all marketing, branding, digital marketing, employer branding, content creation, exhibition marketing, and sales collateral activities of CSE Solutions.

The role will act as the single point of contact between CSE Solutions and external marketing agencies while ensuring timely collection of information, approvals, content, and execution of marketing initiatives.

The objective is to strengthen CSE Solutions' brand visibility, support lead generation activities, attract talent, improve customer engagement, and create a strong digital presence across all relevant platforms.

Key Responsibilities

A. Marketing Agency Coordination

- Act as the primary coordinator between CSE Solutions and Virtual Pebbles (or any future marketing agency).
- Conduct weekly review meetings with the agency.
- Track marketing deliverables against agreed timelines.
- Ensure timely approvals from management.
- Monitor execution of website, SEO, LinkedIn, branding, content, and campaign activities.
- Maintain a marketing activity tracker and monthly status report.

B. Website & Digital Presence

- Coordinate website updates and recent content additions.
- Collect project information, photos, videos, certifications, and technical data for website updates.
- Ensure company information remains updated on website.
- Coordinate creation of new service pages, industry pages, and case studies.
- Monitor website inquiries and ensure routing to the appropriate sales personnel.
- Track website analytics and monthly performance reports.

C. Project Showcasing & Case Studies

- Coordinate collection of photographs and videos of completed projects before dispatch.
- Coordinate with project teams for technical information and implementation details.
- Maintain a repository of project photographs, videos, and customer references.
- Support preparation of:
- Case studies
- Success stories
- Technical implementation articles
- Customer testimonials
- Project videos
- Identify major projects suitable for digital promotion.

D. Sales & Marketing Collateral

Coordinate development and periodic updating of:

- Corporate presentations
- Product presentations
- Solution presentations
- Industry-specific presentations
- Brochures
- Flyers
- Catalogues




- Technical datasheets
- Company profile
- Corporate videos
- Customer reference lists

Ensure all collateral remains updated with latest projects, certifications, capabilities, and references.

E. LinkedIn & Social Media Management

Coordinate content creation and approvals for:

Company Page

- Project updates
- Technical articles
- Employee engagement activities
- Company announcements
- Recruitment posts
- Festival and event posts

Leadership Profiles

- Director thought leadership content
- Technical insights
- Industry trends
- Company achievements

Track:

- Followers
- Engagement
- Reach
- Inquiries

F. Employer Branding & Recruitment Marketing

Coordinate employer branding activities including:

- Employee engagement initiatives
- Training and development highlights
- Employee welfare programs
- Company culture posts
- Recruitment campaigns
- Vacancy advertisements

Coordinate with HR for required content and approvals.

G. Technical Content & Knowledge Marketing

Coordinate development of:

- Technical blogs
- Technical vlogs
- Engineering explainers
- Industry application notes
- Solution articles
- White papers
- AI articles
- SEO content

Coordinate with technical teams to ensure technical accuracy.

H. Exhibition & Event Marketing

Coordinate marketing activities for exhibitions and customer events including:

- Booth branding
- Exhibition graphics
- Standees
- Posters
- Flyers
- Brochures
- Videos
- Pre-event communication
- Post-event communication
- Event photography and videography

Maintain a repository of exhibition content.

I. CRM & Lead Management Support

Coordinate with sales team and agency for:

- CRM implementation
- Lead routing
- Lead tracking
- Lead source tracking
- Website inquiries
- LinkedIn inquiries
- Marketing-generated leads

Prepare monthly lead reports.

Monitor:

- Inquiry status
- Follow-up status
- Lead aging
- Conversion status

J.



Brand Governance

Ensure consistency across:

- Company branding
- Presentations
- Brochures
- Email signatures
- Social media
- Website
- Exhibition materials
- Employee branding materials

Maintain approved brand assets and templates.

K. Data & Content Repository Management

Maintain centralized repository of:

- Project photographs
- Videos
- Drone footage
- Customer references
- Testimonials
- Certifications
- Awards
- Team photographs
- Company infrastructure photographs
- Marketing collateral

Ensure data is readily available for future campaigns.

Desired Candidate Profile

- Graduate in Marketing, Business Administration, Communications, Engineering, or related field.
- 0–3 years experience in marketing coordination, branding, digital marketing, or corporate communications.
- Strong communication and organizational skills.
- Comfortable coordinating with engineering, sales, HR, and external agencies.
- Familiarity with LinkedIn, website management, CRM systems, PowerPoint, and digital marketing concepts.
- Ability to understand technical products and convert technical information into marketing content.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Ability to commute/relocate:

- Changodar, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

- Briefly describe your experience in marketing coordination, branding, digital marketing, content management, or agency coordination. Please mention the types of activities you have handled.
- Have you worked with external agencies, designers, website developers, social media teams, or multiple internal departments (Sales, HR, Projects, Management) simultaneously? Please provide a brief example.
- This role requires coordinating technical content such as project case studies, customer success stories, presentations, brochures, website updates, LinkedIn posts, and exhibition activities. How comfortable are you in understanding technical information and converting it into marketing content?
- What is your Current CTC?
- What is your Expected CTC?
- What is your Notice Period and earliest joining availability?

Work Location: In person

📌 Marketing Coordinator (Changodar)
🏢 CSE Solutions Private
📍 Changodar