Full Job Description – Car Sales Manager

Job Summary:

The Car Sales Manager will be responsible for managing the dealership sales team, achieving monthly vehicle sales targets, improving lead conversion, monitoring daily sales activities, and ensuring a high standard of customer experience.

The role requires strong leadership, automobile sales experience, disciplined follow-up, and the ability to drive the sales team toward enquiry, test-drive, booking, and retail targets.

Key Responsibilities:

- Manage, guide, and supervise the dealership sales team.
- Achieve monthly vehicle sales, booking, retail, and revenue targets.
- Allocate walk-in, digital, telephone, OEM, and referral leads among Sales Consultants.
- Monitor daily enquiry handling, follow-ups, test drives, bookings, and deliveries.
- Conduct daily sales meetings and review individual Sales Consultant performance.
- Ensure timely and proper follow-up of all open leads and enquiries.
- Improve enquiry-to-test-drive, test-drive-to-booking, and booking-to-retail conversion ratios.
- Support Sales Consultants in negotiation and closing difficult or high-value customers.
- Ensure customers are properly informed about vehicle features, variants, pricing, offers, finance, insurance, exchange, accessories, and extended warranty.
- Coordinate with Finance, Insurance, Accounts, Registration, Stock, and Delivery teams to ensure smooth vehicle deliveries.
- Monitor vehicle stock and help plan stock requirements based on market demand and pending customer orders.
- Ensure timely invoicing, registration documentation, payment collection, and delivery preparation.
- Maintain accurate enquiry, booking, retail,



and customer data in CRM/DMS.
- Monitor ageing enquiries and ensure proper closure or follow-up.
- Develop local sales opportunities through corporate visits, references, events, camps, market activities, and local networking.
- Build relationships with corporate customers, institutions, fleet buyers, and other potential business sources.
- Monitor competitor products, pricing, offers, discounts, and market activity.
- Train and coach Sales Consultants on product knowledge, sales processes, customer handling, negotiation, and closing techniques.
- Identify performance gaps within the sales team and take corrective action.
- Assist in recruitment, onboarding, and development of Sales Consultants when required.
- Ensure showroom discipline, customer handling standards, and sales process compliance.
- Coordinate with OEM representatives regarding targets, schemes, reporting, stock, and sales performance.
- Ensure achievement of dealership and OEM sales-related KPIs.
- Maintain strong customer relationships to generate repeat business and referrals.

Required Qualifications & Experience:

- Minimum 3–6 years of experience in automobile sales preferred.
- Prior experience as a Sales Manager, Team Leader, Senior Sales Consultant,



or similar supervisory role in an automobile dealership preferred.
- Candidates with proven automobile sales performance and team-handling capability may also apply.
- Graduate preferred.

Required Skills:

- Strong leadership and team-management skills.
- Excellent communication, negotiation, and closing ability.
- Strong understanding of automobile dealership sales processes.
- Ability to manage targets and drive team performance.
- Strong customer-handling and problem-solving skills.
- Valuable knowledge of automobile finance, insurance, exchange, registration, and vehicle documentation.
- Ability to analyse leads, conversions, and individual Sales Consultant performance.
- Comfortable using CRM/DMS, Excel, and basic computer applications.
- Good understanding of the local automobile market and competition.
- Target-oriented, disciplined, and self-motivated.
- Valid driving licence preferred.

Key Performance Indicators (KPIs):

- Monthly vehicle retail achievement.
- Booking and sales target achievement.
- Enquiry-to-test-drive conversion.
- Enquiry-to-booking conversion.
- Test-drive-to-booking conversion.
- Booking-to-delivery conversion.
- Lead follow-up and ageing enquiry performance.
- Individual Sales Consultant productivity.
- Team target achievement.
- Finance and insurance penetration.
- Customer satisfaction and referrals.
- CRM/DMS data accuracy and sales process compliance.

Work Location:

Ludhiana, Punjab – In Person

Job Type:

Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

- Dealership: 3 years (Required)

Work Location: In person

📌 Car Sales Manager (Ludhiana)
🏢 Somaha Autos
📍 Ludhiana