Key Responsibilities

- Strategy and planning: Develop and execute the overall social media strategy across platforms including Instagram, LinkedIn, Facebook, and X, aligned with brand and business goals.
- Content calendar ownership: Build and manage monthly content calendars, coordinating with the design and content teams to ensure consistent, on-brand publishing.
- Campaign management: Plan and oversee organic and paid social campaigns from concept through execution, including audience targeting and budget allocation.
- Performance analysis: Track engagement, reach, conversion, and other key metrics, and translate data into actionable recommendations for future content.
- Brand voice and consistency: Maintain a consistent brand tone and visual identity across all social channels and touchpoints.
- Trend and platform monitoring:



Track platform algorithm changes, emerging formats, and industry trends, and adapt strategy accordingly.
- Team coordination: Guide and review the output of the Social Media Executive, and coordinate with graphic design and website development resources on integrated campaigns.
- Influencer and partnership outreach: Identify and manage relationships with relevant influencers, creators, and partner accounts to extend organic reach.
- Reporting: Prepare periodic performance reports for Marketing leadership summarizing campaign outcomes and strategic recommendations.

Job Type: Full time

Work Location: In person

📌 Social Media Strategist (Coimbatore)
🏢 Dtech Information technology and outsourcing pvt
📍 Coimbatore