Strategic Partnership Executive

Bengaluru, India | Full time | Work from Office
2-4 years of working professionals are required
Role & Responsibilities
Define and own the performance Marketing strategy across paid channels, aligning with Bhanzus growth/revenue/enrollment goals.
Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.
Work With creativecontent teams to develop ad copy, creative assets, landing pages, and experiments (AIB / multivariate testing) to improve Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROVCACfLTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) arc set up and accurate. Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.
Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.
Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.
Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness. Collaborate closely With growth, product,



creative & operations teams to ensure alignment from tramc acquisition to user onboarding & retention.

What We're Looking For
Exposure in Media PlanningJExecution + Digu Campaigns - 2 to 4 years.
Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
Shouh be data driven & able to ideate copies, creatives and conceptualise campaigns Experience to handle decent sized Digital budgets would be an added advantage proficiency in Keywords research and keywords competition Analysis proficiency in creating reports using Google Sheets/Excel_ The Digitd Specialist will be tasked with analysing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
Brainstorm new and creative growth strategies Research on latest digital tools and interactive trends for effective digital marketing

Job Type: Full-time

Pay: ₹400,000.00 - ₹500,000.00 per year

Application Question(s):

- Are you an immediate joiner?

- What is your current CTC?
- What is your expected CTC?
- This is 5 days work from office position from Bangalore HSR layout. Are you comfortable with the same ?

- Do you have atleast 2 years of experience in performance marketing?

Work Location: In person

📌 Performance Marketing Specialist (HSR Layout)
🏢 Bhanzu( formerly Exploring Infinities Edtech Private
📍 HSR Layout