Brand & Social Media Manager

Company: Henfruit
Location: Delhi
Experience: 3–6 Years
Employment Type: Full-time

About Henfruit

Henfruit is building India's most trusted premium egg brand through clean farming practices, uncompromising quality, and complete transparency. We are looking for a creative and culturally aware professional to build Henfruit's digital presence and connect with young, health-conscious consumers.

Role Overview

We are looking for a Brand & Social Media Manager to own Henfruit's social media presence, content strategy, community growth, and creator partnerships across digital platforms.

Key Responsibilities

- Develop and execute social media strategy across Instagram, Facebook, LinkedIn, X, and YouTube.
- Build a distinctive, relatable, educational, and premium brand voice.
- Own the content calendar, campaign ideas, copywriting, and creative briefs.
- Create content that drives engagement, reach, brand awareness, and community growth.
- Identify trends, cultural moments, and consumer insights to develop relevant content.
- Manage influencer/creator collaborations and brand partnerships.
- Build relationships with creators, nutrition experts, fitness communities, cafés, and lifestyle brands.




- Track social media performance, audience sentiment, engagement, and campaign effectiveness.
- Use analytics and social listening insights to continuously improve content and brand growth.

Requirements

- 3–6 years of experience in social media, content marketing, or brand management.
- Solid creative thinking, storytelling, and copywriting skills.
- Experience in influencer marketing and content production.
- Strong understanding of Instagram, YouTube, LinkedIn, and emerging platforms.
- Experience with tools such as Meta Business Suite, YouTube Studio, Google Analytics, or similar platforms.
- Strong project management and stakeholder coordination skills.

What Success Looks Like

- Growth in followers, reach, engagement, and community participation.
- Increased brand awareness, preference, and positive sentiment.
- Strong YouTube growth and content performance.
- Successful creator collaborations and increased user-generated content.
- A distinctive and engaging digital identity for Henfruit.

Pay: ₹1,000,000.00 - ₹1,200,000.00 per month

Benefits:

- Paid sick time
- Provident Fund

Work Location: In person

📌 Social Media Manager (Gurugram)
🏢 HENFRUIT
📍 Gurugram