JOB DESCRIPTION:

The Brand Executive implements plans and initiatives relating to the brand, customer experience and

loyalty in order to drive the organization’s brand equity. He / She is also responsible for conducting

market research activities to forecast emerging market needs that are relevant for the organization.

The Brand Executive works in a fast-paced and dynamic environment where he/she ensures

compliance of the brand identity throughout the organization

KEY AREAS RESPONSIBILITIES

Website Backend management

• Learn & manage the website back end to make any updates

to images, content, pricing etc. on the company website

• Liaison with the website tech team to take current pages,

components or features live

Creative communication

• Conceptualize and manage creative communication incl.

creative collateral and asset creation liaising with graphic and

video teams

• Work with bloggers, content writers etc. to ensure brand

communication, advertising copies etc. are as per brand

standards and in brand tonality

Website content

management

• Create briefs, work with agencies/content writers to get

website content, imagery etc., quality check and edit as

needed to have the appropriate brand content on website

• Upload and manage content on website, create offers, list

new products etc.

• Run periodic hygiene checks on the website and ensure

smooth functioning





Content for SEO • Brief and guide writers/bloggers to get high quality output on

blogs and articles for SEO purpose

• Ensure timely implementation of content for SEO

Promotions &offers; • Benchmark competitors and other relevant brands in category

and other allied categories to identify best in class practices

for website, offers, promotions and creative communication

• Design and structure right offers, monitor performance and

make changes as per data

SKILLS AND COMPETENCIES:

Skills • Strong verbal & written communication

• Understanding of advertising and marketing campaigns

• Understanding of creative communication, design and visual

aesthetics

• Proficiency in English and Hindi

• Website content management experience will be a plus

• Strong team management

• Relationship management with all key internal stakeholders

and external agencies

Competencies • Results driven& ROI focused

• High consumer-centricity

• People orientation

• Strong bias to action

• Agility and ability to take decisions/course correct fast

• Cross functional collaboration &influencing; stakeholders

REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:

Reporting to Brand Manager

Team /IC Growth

Internal Stakeholders Growth/Marketing, Creative &content;, Product, technology/IT

External Stakeholders Digital marketing agencies, large digital platforms(Google, FB etc.),

📌 Brand Executive (Mumbai)
🏢 Recognized
📍 Mumbai