Senior Sales Engineer

To drive sales growth for Elcom's Electrical & Industrial Components portfolio by developing new customers, managing existing accounts, supporting distributors and channel partners, and providing appropriate technical and commercial solutions to OEMs, panel builders, system integrators, industrial customers, EPC contractors, consultants, and institutional clients.

The Senior Sales Engineer will be responsible for territory development, customer relationship management, lead generation, product promotion, order conversion, and achievement of assigned sales targets.

2. Key Responsibilities

A. Sales Achievement & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned territory.
- Generate new business opportunities through market mapping, prospecting, customer visits, referrals, and lead conversion.
- Promote Elcom's Electrical & Industrial Components and OEM solutions across relevant industries.
- Identify current customers, industrial clusters, projects, OEM opportunities, and emerging markets.
- Develop and maintain a healthy sales pipeline and ensure timely conversion of opportunities.
- Prepare and submit quotations, proposals, and commercial offers in coordination with the concerned teams.
- Conduct regular follow-ups with customers to drive enquiries, orders, and repeat business.
- Support the launch and promotion of new products in the assigned market.

B. Customer & Key Account Management

- Develop strong working relationships with OEMs, panel builders, contractors, consultants, system integrators, industrial customers, EPC companies, and institutional clients.
- Conduct regular customer visits to understand technical requirements, applications, project needs, and procurement processes.
- Identify customer pain points and recommend suitable Elcom products and solutions.
- Manage existing accounts and identify opportunities for cross-selling and up-selling.
- Coordinate with customers for technical discussions, product demonstrations, samples, trials, and approvals.
- Ensure timely resolution of customer queries, complaints, technical issues, and service-related concerns.

C. Distributor & Channel Support

- Develop and maintain relationships with distributors, dealers, and channel partners in the assigned territory.
- Support channel partners in lead generation, product promotion, enquiry development, and order conversion.
- Monitor distributor stock, sales movement, market coverage, and customer requirements.
- Identify potential new distributors/dealers and support their onboarding in coordination with the management.




- Conduct regular joint customer visits with distributors and channel partners.
- Ensure effective market coverage and availability of Elcom products within the territory.

D. Technical Sales & Product Application

- Understand customer applications and recommend technically suitable products and solutions.
- Provide basic technical support and product presentations to customers, OEMs, and channel partners.
- Coordinate with Elcom's Technical / Engineering teams for complex technical requirements and application support.
- Conduct product demonstrations, technical presentations, and customer training sessions as required.
- Develop sufficient product knowledge to effectively communicate product features, benefits, specifications, and applications.
- Support product selection, technical documentation, and customer approval processes.

E. Market & Competitor Intelligence

- Monitor competitor products, pricing, product launches, market activities, and customer preferences.
- Identify market trends, current applications, potential customers, and untapped business opportunities.
- Gather and report market intelligence to the reporting manager.
- Track project activities and upcoming requirements within the assigned territory.
- Maintain updated information on key customers, competitors, distributors, and market developments.

F. Sales Operations & Coordination

- Prepare daily, weekly, and monthly sales reports, sales forecasts, pipeline reports, and customer visit reports.
- Maintain accurate customer and opportunity data in CRM and other company systems.
- Coordinate with Customer Service, Technical Support, Supply Chain, Logistics, and Finance teams for smooth order execution.
- Follow up on order status, delivery schedules, pending supplies, and customer commitments.
- Support timely payment collection and follow company credit and commercial policies.
- Participate in dealer meets, exhibitions, technical seminars, product launches, and customer engagement activities.
- Develop and execute territory-wise sales and customer development plans.

3. Required Skills & Competencies

Functional Skills

- Strong understanding of Electrical & Electronics Engineering fundamentals.
- Proven experience in B2B industrial sales, technical sales, territory sales,



channel sales, or OEM business development.
- Experience working with OEMs, panel builders, system integrators, EPC companies, industrial customers, or electrical contractors.
- Good understanding of distributor/dealer management and industrial customer development.
- Ability to understand technical specifications and recommend appropriate products.
- Strong lead generation, negotiation, follow-up, and order conversion skills.
- Proficiency in MS Excel, CRM tools, sales reporting, and sales forecasting.
- Good commercial awareness and understanding of B2B sales processes.

Behavioural Competencies

- Excellent communication and interpersonal skills.
- Strong customer relationship and networking abilities.
- Good presentation and negotiation skills.
- Self-driven, target-oriented, and proactive approach.
- Strong analytical and problem-solving capabilities.
- High level of ownership and execution focus.
- Ability to work independently as well as coordinate effectively with internal teams.
- Willingness to travel extensively within the assigned territory.

4. Educational Qualification

- Bachelor's Degree in Electrical Engineering or Diploma in Electrical Engineering Mandatory.
- MBA/PGDM in Sales & Marketing will be an added advantage.

5. Experience

- 712 years of experience in Technical Sales, Senior Sales Engineering, Area Sales, Industrial Sales, Channel Sales, OEM Sales, or Electrical Industry Sales.
- Experience in selling Electrical & Industrial Components, Electrical/Electronic products, automation products, control panel components, or related industrial products will be preferred.
- Strong experience in handling OEMs, panel builders, system integrators, EPC companies, contractors, and industrial customers.
- Candidates with good exposure to the Mumbai/ Kolkata / West Bengal industrial market will be preferred.
- Experience in East India markets such as Odisha, Bihar, Jharkhand, Assam, and the North-East will be an added advantage.
- Candidates should be willing to travel extensively as per business requirements.

6. Key Performance Indicators (KPIs)

- Achievement of assigned sales targets.
- New customer acquisition and business development.
- Lead generation and opportunity conversion.
- OEM / industrial customer development.
- Distributor and channel sales growth.
- Customer retention and repeat business.
- Sales pipeline quality and forecast accuracy.
- Collection and outstanding payment management.
- Territory coverage and customer visit effectiveness.Role & responsibilities

Location -Mumbai And Kolkata

📌 Sales Engineer (Kolkata)
🏢 Talent Corner HR Services
📍 Kolkata