Job Summary

We're seeking a Retention Marketer who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where you'll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value.

Responsibilities

- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS
- Own retention strategy and execution, including segmentation, personalization, and funnel optimization
- Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation
- Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI
- Collaborate with growth, product, and design teams to ensure cohesive customer journeys
- Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI




- Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates

Requirements

- 2-5 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce setting
- Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics
- Strong understanding of customer segmentation, automation flows, and data-driven campaign planning
- Proven track record of increasing customer retention and driving revenue through lifecycle marketing
- Excellent copywriting, analytical, and cross-functional collaboration skills

Location - Bengaluru,Hyderabad,Delhi / NCR,Chennai,Pune,Kolkata,Ahmedabad,Mumbai

📌 Retention Marketer || Virtual Opportunity (Hyderabad)
🏢 Catalys
📍 Hyderabad