BRAND & POSITIONING

- Own the Sumadhura Residential Masterbrand architecture and the "Foundation of Happiness" philosophy protecting its coherence across every product, campaign, and touchpoint.
- Lead brand strategy across the residential portfolio plotted, premium apartments, and ultra-luxury ensuring each has a distinct voice within a unified house.
- Set and enforce design standards typography, colour, photography, voice at a level that meaningfully separates Sumadhura from the competitive set.

DEMAND GENERATION

- Own the lead pipeline as a P&L; input quantity, quality, cost, and conversion across digital, channel partners, events, referrals, and direct outreach.
- Build and operate an integrated marketing stack: CRM, attribution, analytics, creative production, and media buying.
- Ensure every launch (new project, new phase, recent tower) is supported by a launch-ready demand plan with pre-committed lead volumes and CPL budgets.

RESEARCH, INSIGHT & INTELLIGENCE

- Run a continuous competitive intelligence function pricing, positioning, launches, velocity across the competitive set in each city.
- Commission and synthesize buyer research across Gen Z, Millennial, HNI, UHNI, NRI and investor segments to shape product and pricing decisions.
- Operate a "Brand Brain" the organizational memory of what we know about our buyers, markets, and competitors.

EXPERIENCE & ECOSYSTEM

- Own the marketing dimensions of customer experience: pre-sale content journeys, site visit orchestration, showroom design brief, handover communication,



and post-handover advocacy.
- Lead PR, corporate communications, and founder/MD public presence for the Residential business.
- Steward the agency and vendor ecosystem — brand, digital, PR, research, creative production — with measurable accountability.

ORGANIZATIONAL

- Build and develop the marketing team as a genuine centre of craft and capability, capable of supporting a 5,000+ crore residential business.
- Partner with the Chief Sales Officer (Residential) on a joint pipeline rhythm — no ambiguity about where marketing's job ends and sales' begins.
- Represent marketing in the leadership forum with data, not anecdote.

EXPERIENCE

- 12-18 years of progressive marketing leadership, with at least 7 years in a CMO or equivalent role.
- Demonstrable personal track record of delivering category-leading growth — the incoming leader must have owned marketing during a phase of 100%+ YoY scale-up, or comparable sustained multi-year acceleration, in a business of meaningful size.
- Proven experience in at least one of: premium/luxury real estate, luxury automotive, luxury hospitality, premium lifestyle brands, or premium BFSI.
- Experience building brand at one end of the spectrum and running performance marketing P&Ls; at the other — purely creative or purely performance credentials will not fit.
- Multi-city, multi-brand, multi-category marketing exposure strongly preferred.

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📌 Chief Marketing Officer (Bengaluru)
🏢 Sumadhura Infracon
📍 Bengaluru