Marketing Automation Lead (Salesforce Marketing Cloud) Schneider Electric is the most sustainable company in the world - and we seek like-minded, passionate people that share our values of Meaning, Inclusion, and Empowerment to join our team. Our Sustainability Business is a leader in the development and delivery of strategic solutions to address climate action, including sustainability and ESG consulting, data and resource management, enterprise efficiency, renewable energy procurement, and supply chain decarbonization. Great people make Schneider Electric a excellent company. The Marketing Automation Lead is responsible for driving the activation, implementation, and optimization of Salesforce Marketing Cloud (SFMC) initiatives supporting marketing campaigns for SE Advisory Services. This role will play a key part in delivering data-driven, scalable marketing programs that support business growth.

Key Responsibilities

- Partner with regional marketing managers to develop and execute innovative, data-driven marketing strategies using Salesforce Marketing Cloud and related platforms.
- Build, deploy, and optimize multi-channel marketing campaigns, leveraging SFMC capabilities, including email, automation, journey-builder, CRM integrations, and social channels.
- Analyze campaign performance and deliver actionable insights to improve effectiveness and inform strategic decisions.
- Stay current on global marketing trends and SFMC best practices, bringing forward new ideas and opportunities for continuous improvement.
- Train and support marketing teams to enhance understanding and adoption of SFMC capabilities and campaign innovation.
- Represent Schneider Electric's mission across all communications, highlighting its leadership in energy management and automation.




- Manage and optimize BFO processes, including lead queue configuration, routing logic, and dashboard development for performance tracking and visibility.

The Secret Sauce

- A hands-on, execution-oriented doer who can build campaigns and get them out the door with speed and accuracy.
- Calm under pressure and not easily flustered when troubleshooting campaign, data, or platform issues.
- Strong technical aptitude with the ability to work across SFMC, data flows, automations, and connected systems.
- Proactive, solutions-focused mindset with a high degree of ownership and follow-through.
- Able to balance strategic thinking with detailed execution in a fast-paced marketing environment.
- Strong collaborator who can work across marketing, sales, operations, and technical teams to keep programs moving.

General

- Open to change and committed to continuous improvement, testing, and optimization.

Essential skills, qualifications

- Extensive experience with Salesforce Marketing Cloud, including email, landing pages, automation, and reporting tools.
- Strong foundation in marketing strategy, including lead generation, segmentation, and campaign lifecycle management.
- Proficiency in data analysis and reporting, with the ability to translate insights into actionable recommendations.
- Demonstrated ability to manage and influence stakeholders across cross-functional teams.
- Strategic mindset with a passion for driving growth through marketing innovation.

Tools / Platforms

- Salesforce Marketing Cloud (SFMC)
- Tealium
- BFO
- GA4

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Specialist, Marketing Technology and Operations (Bengaluru)
🏢 Schneider Electric
📍 Bengaluru