About Broadway

Broadway is a first-of-its-kind experiential retail destination bringing together 200+ digital-first and indie brands across fashion, beauty, lifestyle, and wellness. We create immersive experiences that help customers discover and experience products in a new way.

Position Overview

We are seeking a strategic and execution-driven Visual Design Lead with 7 to 8 years of retail experience to oversee the visual identity, presentation, and spatial planning across our store network. This role is primarily focused on core Visual Merchandising-leading end-to-end VM setups or new store openings, strategizing seasonal rollouts, and continuously updating and refreshing established stores. Knowledge of store design and spatial planning is a strong plus, enabling you to align visual merchandising plans seamlessly with store layouts, fixture placements, and architectural flows.

Key Responsibilities

1. New Store Openings VM Setup

Lead the end-to-end visual execution for all new store launches, from initial floor plan review to final display installation.

Strategize store zoning, hero product placements, window displays, and customer navigation paths prior to launch.

Partner with contractors, vendors, and store operations teams to ensure on-time setup and visual readiness for grand openings.

2. Visual Merchandising Strategy Planning

Create, document, and roll out seasonal VM strategies, guidelines, and visual toolkits across the store network.

Align visual strategies with commercial goals, buying plans, key marketing campaigns, and product drops.

Analyze sales performance, footfall, and conversion metrics to optimize product placement and maximize revenue per square foot.

3. Network-Wide Updates Existing Store Refreshers

Plan and execute ongoing VM updates, seasonal floor flips, and promotional campaign changes across existing stores.





Conduct regular visual audits and store visits to maintain consistency and uphold high visual presentation standards.

Identify underperforming areas in existing stores and implement corrective visual and product layout changes.

4. Leveraging Store Design Knowledge (Strategic Advantage)

Interpret floor plans, store drawings, and fixture layouts to enhance VM planning and product density.

Collaborate with store design and project teams during store buildouts to ensure VM operational needs and lighting/prop requirements are factored in early.

5. Team Leadership Vendor Management

Mentor, train, and manage field VM teams and store staff to build visual merchandising capability across the organisation.

Manage relationships with external production vendors for props, signage, window graphics, and display fixtures within allocated budgets.

Qualifications Requirements

Experience: 7 to 8 years of dedicated experience in Visual Merchandising within the retail sector (fashion, lifestyle, or general retail preferred).

Core VM Expertise: Proven track record in executing current store VM setups, floor sets, window installations, and network-wide visual changes.

Store Design Aptitude (Plus): Strong understanding of store design principles, space planning, floor plans, and architectural CAD/3D drawings to aid VM planning.

Commercial Mindset: Strong ability to connect visual presentation with retail KPIs (conversion, units per transaction, sales density).

Project Team Management: Excellent leadership capabilities with experience managing project timelines, field teams, and external production vendors.

Education: Degree or diploma in Visual Merchandising

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Visual Design Lead - Retail Stores (New Delhi)
🏢 Broadway
📍 New Delhi