- Develop and execute comprehensive brand strategies to drive business growth in the FMCG industry.
- Lead cross-functional teams to launch new products, manage existing brands, and maintain strong brand presence across all touchpoints.
- Collaborate with stakeholders to create impactful marketing campaigns that meet business objectives and customer needs.
- Analyze market trends, competitor activity, and consumer insights to inform strategic decisions.
Job Requirements :
- 6-20 years of experience in brand marketing or a related field (Real Estate).
- Proven track record of developing successful brand launches, activations, and campaigns.
- Robust understanding of ATL/BTL marketing principles and ability to apply them effectively.
- Excellent brand positioning, branding, and brand planning skills with the ability to think creatively.