- Drive and grow the General Trade & Distribution business across assigned markets.
- Appoint and manage distributors, wholesalers and channel partners.
- Develop current territories, markets and retail outlets to increase distribution and sales.
- Drive primary and secondary sales, product penetration and revenue growth.
- Manage and strengthen existing distributor and retailer relationships.
- Leverage the existing retail promoter/employee pool for additional General Trade and distribution activities.
- Build and manage a parallel dedicated sales team as the business expands.
- Develop beat plans, outlet coverage and market expansion strategies.
- Drive sales of Dry Fruits, Dates, Nuts, Seeds, Health Bars and other Candor Foods products.
- Monitor sales, stock, collections,
distributor performance and market coverage.
- Work with Marketing and Operations on trade schemes, visibility and market activation.
- Identify new business opportunities, key retailers and strategic channel partners.
- Build a scalable and profitable General Trade & Distribution vertical.
Preferred candidate profile
- 4-8 years of experience in FMCG/Food/General Trade/Distribution.
- Strong distributor and retailer network.
- Proven experience in market expansion, sales growth and team management.
- Hands-on, entrepreneurial and target-oriented approach.
- Strong communication, negotiation and relationship-management skills.