Job Overview

- Role: Business Development Manager – B2C Solar EPC
- Department: Sales & Business Development
- Employment Type: Full time
- Location: Field-based / Regional Cluster

Key Responsibilities

1. Lead Generation & Customer Acquisition

- Generate B2C leads through direct marketing, field visits, digital inquiries, and local community events.
- Conduct initial site surveys to assess rooftop feasibility, shadow areas, and customer energy consumption patterns.
- Convert qualified leads into active Engineering, Procurement, and Construction (EPC) contracts.

2. Channel Partner & Dealer Management

- Identify, onboard, and manage local channel partners, dealers, and electrical contractors to scale B2C market reach.
- Train ecosystem partners on the company’s technical product advantages, pricing structures, and sales pitches

3. Sales Consultation & Financial Structuring [1]

- Educate retail consumers on Return on Investment (ROI), payback periods, and long-term utility bill savings.
- Assist customers with financing options, including solar loans,



EMI schemes, and navigating government subsidy portals.
- Prepare and present commercial quotes and customized rooftop solar proposals

4. Cross-Functional Coordination & Ops

- Collaborate with engineering teams to design viable layout proposals based on site dimensions and technical limits.
- Coordinate order execution with procurement and installation teams to ensure seamless handovers.
- Manage collections and ensure milestone payments are gathered on time from consumers

Key Performance Indicators (KPIs)

- Monthly/Quarterly Sales Targets: Total Megawatts (MW) or Kilowatts (kW) capacity sold.
- Lead Conversion Rate: Percentage of raw field leads converted to paid installations.
- Channel Network Growth: Total number of active, performing channel partners onboarded.
- Collection Efficiency: Timeliness of customer payment collection during project milestones

📌 Business Development Manager (BDM) (Kharar)
🏢 SunReform Energy Private
📍 Kharar