For an Electrical Sales Manager handling industrial electrical panels + Transformer + UPS + VCB + related electrical products, I would define the key responsibilities around business development, project sales, customer relationships, technical coordination, and payment collection.

Key Points / KRAs for Sales Manager

1. Sales Target Achievement

- Achieve monthly, quarterly and annual sales targets.
- Target products: PCC, MCC, APFC, AMF, LT/HT Panels, VFD Panels, Solar Panels, Transformer, UPS, VCB, ACB/MCCB and other electrical products.
- Maintain a healthy order pipeline of at least 3–4 times the monthly target.

1. Industrial Customer Development

- Regular visits to industries, factories, infrastructure projects, warehouses, hospitals, hotels, commercial buildings and solar projects.
- Develop relationships with Plant Heads, Electrical Heads, Maintenance Managers, Purchase Managers, Project Managers and Consultants.
- Identify new industries under construction, expansion or capacity enhancement.

1. Recent Customer Acquisition

- Add a defined number of new customers every month.
- Develop new accounts instead of depending only on existing customers.
- Create a database of industries with contact persons, electrical requirements and upcoming projects.

1. Project / Enquiry Generation

- Generate enquiries for:
- LT/HT Panels
- PCC/MCC
- APFC Panels
- VFD/Soft Starter Panels
- Transformer
- UPS
- VCB/RMU
- Solar electrical systems
- Cables, ACB, MCCB, switchgear etc.
- Track projects from enquiry → technical discussion → quotation → negotiation → PO.

1. Quotation & Follow-up

- Ensure quotations are submitted quickly and accurately.
- Follow up systematically until order closure.
- Maintain an Enquiry–Quotation–Order Conversion Report.




- Understand why lost orders were lost—price, specification, delivery, brand preference, competition, etc.

1. Technical Understanding
2. Sales Manager should understand the basic application and selection of:

- Transformer
- VCB
- ACB/MCCB
- PCC/MCC
- APFC
- VFD
- UPS
- HT/LT Panels
- Busbars
- Protection and metering
- Harmonics and power factor

1. Consultant & Contractor Network

- Develop relationships with Electrical Consultants, EPC companies, Electrical Contractors and System Integrators.
- Get ACKMEY approved/vendor-listed wherever possible.
- Track consultant specifications and approved makes.

1. Competition Tracking

- Monitor competitors’ pricing, brands, delivery schedules and specifications.
- Maintain a monthly Competitor & Market Intelligence Report.
- Identify opportunities where ACKMEY can offer an alternative technically compliant solution.

1. Order Profitability

- Do not chase sales only on turnover.
- Maintain minimum approved gross margin on every order.
- Obtain management approval before offering exceptional discounts.

1. Payment Collection

- Sales Manager must remain responsible until payment is received.
- Follow up for advance, running bills and balance payment.
- Monitor Outstanding / Ageing customer-wise.
- Coordinate with accounts and customers to avoid overdue payments.

1. Internal Coordination
2. Coordinate with:

- Design
- Estimation
- Purchase
- Production
- Quality
- Dispatch
- Accounts

The customer should receive one coordinated response rather than different answers from different departments.

1. CRM & Daily Reporting
2. Every salesperson should update:

- Customer visits
- New enquiries
- Quotations
- Follow-ups
- Expected orders
- Lost orders
- Payment status
- Next action/date

📌 Sales Manager (Rudrapur)
🏢 Ackmey Ppower Solutions Private
📍 Rudrapur