Position: Digital Marketing & Lead Management Executive

Experience: 1–3 Years

Location: Ludhiana, Punjab

Employment Type: Full-Time

Job Description

We are looking for a responsible and result-oriented Digital Marketing & Lead Management Executive to manage our company’s online presence, social media marketing, digital advertising and B2B marketplace enquiries.

Key Responsibilities

1. Social Media Management

- Manage company’s Instagram and Facebook accounts.
- Create and publish daily posts, product creatives, reels and stories.
- Prepare a monthly social media content calendar.
- Maintain consistent branding and product presentation.
- Monitor comments, messages and engagement.
- Track social media performance and prepare regular reports.

2. Facebook & Instagram Advertising

- Plan, create and manage Meta (Facebook & Instagram) Ads.
- Run product, enquiry and lead-generation campaigns.
- Manage campaign budgets and audience targeting.
- Monitor CPL, enquiries, reach, engagement and conversions.
- Optimize campaigns based on performance.
- Generate monthly advertising performance reports.

3. IndiaMART & TradeIndia Management

- Handle all incoming enquiries from IndiaMART and TradeIndia.
- Respond to enquiries quickly and professionally.
- Contact potential customers through phone/WhatsApp/email wherever required.
- Understand customer requirements and coordinate with the sales team.
- Maintain proper records of enquiries and follow-ups.
- Track lead status: Current / Contacted / Quotation Sent / Follow-up / Converted / Lost.
- Follow up regularly with potential customers.
- Identify genuine and high-potential B2B leads.

4. Daily Content & Product Posting

- Daily posting of products, company updates and promotional content.




- Coordinate with the sales/production team for new product information.
- Create basic creatives using Canva or similar tools.
- Write captions, product descriptions and promotional content.
- Maintain product listings on relevant B2B platforms.

5. Reporting & Analytics

- Maintain daily/weekly/monthly reports for:
- - - Social media posts
- Advertising campaigns
- IndiaMART enquiries
- TradeIndia enquiries
- Leads generated
- Follow-ups
- Quotations
- Conversions
- Analyze which campaigns, products and platforms generate quality enquiries.

Required Skills

- Good knowledge of Instagram & Facebook Marketing
- Practical experience with Meta Ads Manager
- Knowledge of IndiaMART & TradeIndia
- Lead generation and lead follow-up skills
- Basic knowledge of Canva
- Good communication skills
- Basic Excel/Google Sheets knowledge
- Ability to write professional WhatsApp/email responses
- Understanding of B2B sales and customer enquiries
- Ability to work independently and meet daily targets

Preferred Candidate

- 1–3 years of experience in digital marketing, B2B marketing or lead generation.
- Experience in manufacturing, packaging, plastics or industrial products will be an advantage.
- Should be comfortable handling a high volume of online enquiries.
- Should understand that the role is not limited to posting content; lead follow-up and conversion support are equally important.

Key Performance Indicators (KPIs)

The candidate will be evaluated on:

1. Quality and consistency of daily social media posting
2. Meta Ads performance and cost per lead
3. Number and quality of IndiaMART/TradeIndia enquiries handled
4. Response time to new enquiries
5. Follow-up completion rate
6. Qualified leads generated
7. Quotations generated from online leads
8. Online lead-to-order conversion
9. Monthly digital marketing

📌 Digital Marketing Executive (Ludhiana)
🏢 Khurana Polymers
📍 Ludhiana