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About the Role

We are looking for an SEO Specialist who can take ownership of organic growth from strategy to execution. This is not a role where you simply create keywords lists and monthly reports.

You will be responsible for improving organic visibility, qualified traffic, rankings and ultimately business enquiries/revenue through technical SEO, on-page SEO, content and authority building. You should be comfortable working with Google Search Console, GA4, Google Analytics, keyword research tools and Shopify/WordPress.

Key Responsibilities

1. SEO Strategy

- Develop and execute SEO strategies based on business goals.
- Conduct keyword research and identify high-intent search opportunities.
- Build keyword maps for categories, collections, products and content.
- Identify opportunities based on competitors and search demand.
- Prioritise SEO activities based on potential impact.

2. Technical SEO

- Conduct regular technical SEO audits.
- Identify and fix:
- Indexing issues
- Crawl issues
- Broken links
- Duplicate content
- Canonical issues
- Redirect issues
- Sitemap issues
- Robots.txt issues
- Core Web Vitals
- Schema/structured data

- Monitor Google Search Console regularly.
- Ensure important pages are indexed and discoverable.
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3. On-Page SEO

Optimise:

- Page titles
- Meta descriptions
- H1/H2 structure
- URLs
- Internal linking
- Image ALT text
- Content structure
- Product/category pages
- Collection pages
- Landing pages

4. Content SEO

Identify content opportunities based on search intent.

- Create content briefs for writers.
- Optimise existing content.
- Identify pages losing rankings and recommend improvements.
- Build topic clusters around important commercial categories.
- Ensure content is useful and not simply written to target keywords.

5. E-commerce SEO

For Shopify/e-commerce brands:

- Optimise collection/category pages.
- Optimise product pages.
- Improve internal linking.




- Identify cannibalisation.
- Improve category architecture.
- Optimise product and collection metadata.
- Monitor organic revenue and conversion performance.

6. Competitor Analysis

Regularly analyse competitors for:

- Keywords
- Rankings
- Content
- Backlinks
- Landing pages
- Category structure
- Featured snippets
- Search visibility

Identify what competitors are ranking for that we aren't.

Reporting & Analytics

Track:

- Organic traffic
- Organic revenue
- Organic conversions
- Keyword rankings
- Click-through rate
- Impressions
- Indexed pages
- Top landing pages
- Ranking gains/losses
- Non-branded vs branded traffic
- Current keyword opportunities

The SEO Specialist should be able to answer:

1. What changed?
2. Why did it change?
3. What are we doing about it?

Not just send a ranking report.

AI & Automation

We expect the SEO Specialist to use AI intelligently to improve speed and output.

Use tools such as ChatGPT for:

- Keyword clustering
- Search intent analysis
- Content briefs
- SERP analysis
- Content gap analysis
- Internal linking opportunities
- Meta title/description variations
- Content optimisation
- Competitor analysis
- Reporting and insight generation

AI should accelerate execution, not replace SEO judgement.

KPIs

The role will be evaluated on:

Primary KPIs

- Growth in qualified organic traffic
- Growth in non-branded organic traffic
- Organic revenue/leads
- Growth in high-intent keyword rankings
- Organic conversion rate

Secondary KPIs

- CTR improvement
- Number of keywords entering Top 10




- Number of keywords entering Top 3
- Indexed page health
- Technical issues resolved
- Content performance
- Organic landing-page performance

Ideal Candidate: You should:

- Have strong understanding of SEO fundamentals.
- Have hands-on experience with Google Search Console and GA4.
- Understand technical, on-page and off-page SEO.
- Have experience with e-commerce SEO.
- Understand search intent rather than just keyword volume.
- Be comfortable working independently.
- Be analytical and data-driven.
- Know how to prioritise work.
- Be willing to test, measure and improve.
- Have strong understanding of AI tools and automation.

Nice to Have

- Shopify SEO experience
- Experience with D2C brands
- Experience with fashion, jewellery, lifestyle or e-commerce
- Basic HTML understanding
- Experience with Semrush/Ahrefs
- Understanding of Google Tag Manager
- Experience with Looker Studio

What We Don't Want

We are not looking for someone who:

- Only creates keyword lists
- Only submits monthly reports
- Measures success purely through rankings
- Uses AI to mass-produce generic content
- Builds low-quality backlinks just to increase backlink count
- Needs instructions for every task
- Can't connect SEO activity to business outcomes

First 30 Days

The candidate will be expected to:

Week 1

- Understand the brand and business model
- Audit current SEO
- Review Search Console and GA4
- Identify major technical issues

Week 2

- Complete keyword research
- Identify commercial keyword opportunities
- Analyse competitors
- Build priority keyword map

Week 3

- Implement priority on-page fixes
- Create content roadmap
- Identify technical improvements

Week 4

- Present SEO growth plan
- Establish reporting dashboard
- Define monthly priorities and KPIs

Final expectation

Don't just tell us where we rank. Show us how you will make the business grow through organic search.

📌 SEO Executive (New Delhi)
🏢 Chamber X
📍 New Delhi