1. SEO Strategy & Planning

* Develop and execute SEO strategies to improve organic rankings and website visibility.

* Conduct keyword research based on search volume, competition, search intent, and business relevance.

* Identify high-value commercial and local keywords for products and services.

* Create SEO plans for category pages, product pages, location pages, blogs, and landing pages.

* Monitor competitors and identify new keyword and content opportunities.

* Develop strategies focused not only on traffic but also on *qualified leads and conversions*.

2. On-Page SEO

* Optimize website pages for targeted keywords and search intent.

* Optimize:

* Title tags

* Meta descriptions

* H1-H6 headings

* URL structures

* Internal linking

* Image ALT text

* Content structure

* Keyword placement

* Breadcrumbs

* Schema markup

* Identify duplicate, thin, outdated, or poorly optimized content.

* Improve existing pages to increase their search visibility and CTR.

* Recommend content improvements based on SERP analysis.

3. Technical SEO

* Conduct regular technical SEO audits.

* Identify and resolve issues related to:

* Indexing

* Crawling

* Canonical tags

* Robots.txt

* XML sitemap

* 404 errors

* Redirects

* Broken links

* Duplicate URLs

* URL parameters

* Page speed

* Core Web Vitals

* Mobile usability

* Monitor website indexing through Google Search Console.

* Coordinate with developers when technical changes are required.

* Check structured data/schema implementation and identify errors.

* Monitor website health after major technical or content changes.

4. Local SEO & Google Business Profile

* Manage and optimize *Google Business Profile (GBP)* listings.

* Improve visibility for local and "near me" searches.

* Conduct local keyword research for different target locations.

* Optimize:

* Business categories

* Business descriptions

* Products/services

* Photos

* Posts

* Q&A;

* Business information

* Plan and publish regular Google Business Profile posts.

* Monitor local rankings and Google Maps visibility.





* Track customer reviews and coordinate with the sales team for review generation.

* Identify incorrect, duplicate, or outdated business information across online platforms.

* Manage local citations and business listings.

* Build strategies to improve visibility in the *Google Map Pack and local organic results*.

5. Off-Page SEO & Link Building

* Develop and execute ethical link-building strategies.

* Identify relevant and high-quality websites for backlink opportunities.

* Conduct competitor backlink analysis.

* Build relevant citations and business listings.

* Manage guest posting, outreach, business directories, and other relevant off-page activities.

* Monitor backlink quality and identify potentially harmful or irrelevant links.

* Maintain a record of backlinks and outreach activities.

6. Content SEO

* Create SEO briefs for blogs, product pages, category pages, and location pages.

* Coordinate with content writers and ensure content follows SEO best practices.

* Optimize existing website content based on keyword and SERP analysis.

* Identify content gaps by analyzing competitors.

* Develop content clusters around key product and service categories.

* Ensure content addresses genuine customer search intent rather than keyword stuffing.

7. Keyword Research & Competitor Analysis

* Conduct detailed keyword research using relevant SEO tools.

* Identify:

* Short-tail keywords

* Long-tail keywords

* Local keywords

* Commercial keywords

* Transactional keywords

* Informational keywords

* Analyze competitor rankings, keywords, backlinks, content, and local presence.

* Identify keyword gaps and opportunities.

* Maintain and regularly update the company's keyword tracking sheet.

### 8. SEO Analytics & Reporting





* Monitor website performance using *Google Search Console and Google Analytics 4*.

* Track:

* Organic traffic

* Keyword rankings

* Click-through rate

* Impressions

* Organic conversions

* Landing-page performance

* Leads

* Local rankings

* Prepare weekly/monthly SEO performance reports.

* Identify reasons for ranking or traffic fluctuations.

* Provide actionable recommendations based on data.

* Maintain proper documentation of SEO activities and results.

9. SEO for Lead Generation

* Work closely with the sales and marketing teams to understand lead quality.

* Identify which keywords and landing pages generate qualified leads.

* Optimize pages for commercial intent and lead generation.

* Monitor organic leads and conversion paths.

* Recommend improvements to forms, CTAs, landing pages, and content where required.

* Focus on generating *relevant business enquiries rather than only increasing website traffic*.

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Required Skills & Qualifications

Mandatory

* Minimum *2 years of practical SEO experience*.

* Strong knowledge of *On-Page, Off-Page, Technical, and Local SEO*.

* Hands-on experience with *Google Search Console*.

* Working knowledge of *Google Analytics 4 (GA4)*.

* Experience managing *Google Business Profile/Google Maps SEO*.

* Strong keyword research and competitor-analysis skills.

* Knowledge of SEO tools such as *SEMrush, Ahrefs, Ubersuggest, Screaming Frog*, or similar tools.

* Understanding of HTML basics and website structure.

* Good understanding of internal linking and website architecture.

* Knowledge of SEO-friendly content optimization.

* Good analytical and problem-solving skills.

### Good to Have

* Experience with WordPress or other CMS platforms.

* Knowledge of schema/structured data.

* Experience with Google Tag Manager.

* Understanding of Core Web Vitals and page-speed optimization.

* Basic knowledge of HTML, CSS, and JavaScript.

* Experience with e-commerce SEO.

* Experience with local SEO for multiple locations.

* Experience working with high-value products/services or B2B businesses.

📌 Search Engine Optimization Executive (Kolkata)
🏢 Ruchika Decor
📍 Kolkata