Job Description

Location: KIET Deemed to be University, Ghaziabad, Uttar Pradesh

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Position Type: Full-time

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About KIET Deemed to be University:

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KIET Deemed to be University is a premier educational hub committed to nurturing innovation, research, and excellence. With a rich legacy of academic brilliance and a culture that fosters holistic development, we aim to create a global impact through our cutting-edge programs and strong industry-academia collaboration.

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To amplify our institutional brand, foster strategic partnerships, and enhance our stakeholder engagement, we are looking for a proactive Marketing Manager to join our team of PR & International Relations.

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Key Responsibilities:

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1. Public & International Relations

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o Develop and execute strategies to position KIET as a leader in education and research on domestic and international scale.

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o Build and maintain strong relationships with media houses, journalists, and educational influencers.

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o Manage communications during events, seminars, and conferences to enhance institutional visibility.

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o Coordinate with representatives from international universities for collaborations, student/ faculty exchange and other programmes.

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o Support in drafting impactful press releases, success stories, and articles to highlight key achievements of the institution.

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o Monitor and address public perception, including handling crisis communication effectively.

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2. Marketing Strategy:

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o Support in planning and implementing integrated marketing campaigns to attract students, partners, and stakeholders.

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o Identify innovative ways to showcase KIET's achievements in academics, research, and community engagement.

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o Visit embassies and networking events to connect with foreign delegates.

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o Travel across the nation, in case of education fairs and other promotional events.

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o Collaborate with admission teams to create compelling campaigns that boost enrollment, specifically international admissions.

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3. Brand Management:

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o Ensure consistent brand messaging across all marketing and communication channels.

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o Support in highlighting the institution's unique selling points, including accreditations, research breakthroughs, and success stories of students and alumni.

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o Help in organizing impactful events such as industry conclaves, alumni meets, and educational fairs

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4. Team working & Reporting to Dean PR & International Relations

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o Work with the team of PR and International Relations to achieve strategic goals.

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o Work closely with department heads to align PR and marketing initiatives with institutional objectives.

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o Manage budgets and report campaign performance through analytics and measurable KPIs.

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Qualifications:

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 Bachelor's/master's degree in marketing, Communications, Public Relations, or related fields.

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 Minimum of 2 years of relevant experience in education marketing or PR, preferably with institutions of repute.

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 Expertise in media relations, content creation, and digital marketing tools.

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 Solid interpersonal skills.

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 Ability to manage multiple priorities, meet deadlines, and work collaboratively in a dynamic environment.

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Key Skills:

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 Strategic planning and execution

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 Media relations and content development

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 Teamwork with co-workers and mentoring students' teams

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 Basic knowledge of v-lookup and other excel functions

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Why Join KIET?

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 Work with one of the leading educational institutions recognized for its innovation and impact.

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 Be part of a vibrant team dedicated to excellence and continuous growth.

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 Opportunity to contribute to the future of education through meaningful initiatives.

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Application Process:

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Interested Candidates may send their resume to [email protected]

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Website: www.kiet.edu

📌 Assistant Manager - PR & International Relations (Ghaziabad)
🏢 KIET Deemed to be University
📍 Ghaziabad