4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)
Key Result Areas
Supporting Actions
Achieve all the target numbers for the product
• Achieve the targeted numbers for the product
one is responsible for.
• Attain the numbers for select set of products /
new products / focus products by adequate
support to the sales team.
• Track, measure and attain set goals on market
share for both volume and revenue for the
product.
• Refer to competitors’ analysis to aid
achievement of all the target numbers for the
product.
• Provide inputs for own product to enhance the
product by tracking and analysing feedback from
the market.
Front end the execution of the new product
development initiatives to ensure continued value
enhancement of the product
• Partner with Group Product Manager to provide
inputs on new variations or ranges for the
product.
• Perform periodic product and market reviews to
identify gaps and areas of opportunity for the
product.
• Liaison with Group Product Manager to
brainstorm new product variation ideas for the
product.
• Follow up and coordinate product testing of new
products/ranges in partnership with the R&D;
team.
• Execute the GTM plan for the recent products for the product.
Conduct the BTL communication for the product
- Coordinate the on-ground promotion initiatives
for the product.
- Implement on-ground promotion activities
through BTL in partnership with creative agencies.
- Coordinate and follow up with the Brand team to ensure implementation of ATL activities.
Execute Marketing activities and initiatives for the
product
• Refer market requirements to provide inputs for
development of collaterals and POS elements to
help promote the product.
• Coordinate with various marketing vendors and
agencies to ensure smooth and timely execution
of the collaterals.
• Refer regional priorities and opportunities to
suggest comprehensive marketing initiatives to achieve identified objectives.
Fulfill the demand of the product
Coordinate with the sales and supply chain
teams to ensure adequate and regular supply of products across markets.