Techno-Functional Web solutions lead (Word Press / Shopify)

Role Overview The successful candidate is expected to remain technically hands-on and should be comfortable developing complex modules, debugging production issues, reviewing code across multiple web platforms, e-commerce initiatives, analytics implementations, and Martech solutions, and support critical releases whenever required. The candidate should have strong expertise in Word Press, Shopify, website performance optimization, analytics implementation, marketing technology integrations, and production support.

The candidate should be capable of translating business and marketing objectives into scalable technical solutions while ensuring website reliability, performance, tracking accuracy, and seamless customer experiences.

We are looking for a proactive self-starter with strong problem-solving capabilities, ownership mindset, attention to detail, and the ability to independently manage critical web and Martech initiatives.

PLEASE NOTE: We are looking for someone who has evolved from a software development background into a techno-functional solution leader. The ideal candidate should be equally comfortable discussing business objectives with stakeholders and implementing technical solutions with the development team.

Key Responsibilities

Business Analysis & Solution Design

Understand business objectives, customer journeys, and operational workflows before proposing technical solutions. Translate business requirements into scalable technical designs and implementation plans. Challenge requirements where appropriate and recommend simpler, faster, or more scalable alternatives.

Evaluate the business impact, technical feasibility, implementation effort, and long-term maintainability of proposed solutions. Work closely with marketing, sales, CRM, analytics, and business stakeholders to ensure technology initiatives align with organizational goals. Web Development & Platform Management

Develop, manage, maintain, and optimize enterprise, marketing,



lead generation, and e-commerce websites across Word Press, Woo Commerce, Shopify, and related platforms. Perform hands-on development, customization, debugging, enhancement, and maintenance of websites, themes, plugins, integrations, and backend systems. Customize and troubleshoot existing codebases beyond page builders and low-code/no-code tools.

Manage staging, testing, deployment, and production releases for web platforms. Ensure website uptime, stability, maintainability, scalability, and technical health. Word Press & Shopify Development

Develop and maintain custom Word Press themes, plugins, templates, and Woo Commerce implementations. Perform Shopify theme customization, app integrations, storefront improvements, tracking implementation, and e-commerce enhancements. Troubleshoot plugin conflicts, performance bottlenecks, checkout issues, and production incidents. Martech, Analytics & Tracking

Independently implement, maintain, debug, and optimize analytics and tracking frameworks. Hands-on expertise in:

Google Tag Manager (GTM) Google Analytics (GA4) Meta Pixel implementation Conversion tracking and attribution setup Custom event tracking and Data Layer implementation E-commerce and lead funnel tracking Customer journey measurement and marketing attribution Ensure tracking accuracy across websites and campaigns. Work with marketing, CRM, and business stakeholders to support reporting, attribution, and funnel optimization. Integrations & Automation

Design, implement, and troubleshoot integrations between websites, CRM systems, marketing platforms, APIs, third-party tools, and customer engagement systems.



Work with APIs, webhooks, form integrations, lead routing systems, and customer data integrations. Support chatbot integrations, automation workflows, and Martech initiatives for customer acquisition, engagement, and nurturing. Website Performance & Infrastructure

Optimize website performance, scalability, and user experience across devices and browsers. Manage and troubleshoot CDN, DNS, caching, hosting, and web infrastructure components. Hands-on experience required in:

Cloudflare CDN setup and optimization Core Web Vitals optimization Page Speed optimization Caching strategies Java Script and CSS optimization Image optimization and lazy loading Performance troubleshooting and Lighthouse analysis Improve key performance indicators such as LCP, CLS, INP, TTFB, and website responsiveness. Technical Leadership & Collaboration

Lead technical discussions with internal stakeholders. Break down business requirements into development tasks. Guide developers through implementation. Review architecture and code quality. Mentor junior developers. Participate in critical coding activities wherever required. Ensure delivered solutions meet business expectations. Required Skills & Experience

Experience

4–8 years of hands-on web development experience. ("What" – Solution) 3-5 years of Business analysis, stakeholder Management, Business Objectives driven development ("Why" – Solution) Solid experience managing both informative and e-commerce websites. Demonstrated expertise in Word Press, Woo Commerce, Shopify, analytics implementation, integrations, and performance optimization. Technical Skills (Must Have)

Strong hands-on experience in:

Word Press development and customization, Woo Commerce Shopify theme and app integrations PHP, Java Script / j Query / HTML5 / CSS3 REST APIs and webhooks CRM integrations Git/version control, Hosting, DNS, SSL, CDN, and server troubleshooting Staging-to-production deployments

📌 Web Development Specialist (Bengaluru)
🏢 Sobha
📍 Bengaluru