Department: Operations / Media Relations

Reports to: Head of Operations / COO

Experience: 6 to 10 years

Role Overview:

Own end-to-end media buying across publisher rate negotiation, organic/earned journalist relationships, and international media placements, while leading and developing the media buying team to ensure optimal cost-efficiency, reach, and quality coverage for clients across domestic and global markets.

Key Responsibilities

A. Publisher Rate Negotiation & Contract Management

● Onboard new publishers and grow active partnerships (domestic + international)

● Negotiate contracts and rate cards; track contract turnaround time from first contact to finalization

● Ensure contract terms meet platform standards; drive renewal/extension rates with existing publishers

● Identify preferred media channels based on cost-per-placement efficiency

● Understand sales requirements to negotiate the best publishing rates across print/digital

B. Organic/Earned Media Placement

● Build and grow journalist contact database (new contacts added monthly)

● Convert journalist relationships into published organic stories and exclusive opportunities

● Manage print press release distribution — timeliness, targeted delivery, unique placements

● Coordinate press conferences — pre-event planning, media attendance, sales alignment on deliverables/costing

C. International Media Buying & Expansion

● Identify and onboard international publishers (US, UK, UAE, APAC, etc.) to expand global distribution network

● Negotiate rates and contracts with international publications, accounting for currency, regional pricing norms, and payment terms

● Build journalist/editor relationships in key international markets for organic coverage

● Coordinate campaign timing across time zones for global press releases and press conferences

● Track region-wise cost-per-placement and coverage quality to identify high-value international markets● Ensure compliance with international media/advertising regulations and disclosure norms (e.g.,





FTC guidelines for sponsored content in the US)

● Collaborate with sales team on pricing international packages for clients seeking global exposure

D. Team Management & Leadership

● Lead, mentor, and manage the media buying team across publisher and organic functions

● Conduct regular team reviews (daily/weekly/monthly) to track progress and resolve bottlenecks

● Set individual KPIs/targets for team members and monitor performance against them

● Drive training and development programs to upskill the team on negotiation techniques and new platforms

● Support employee retention through engagement, recognition, and growth opportunities

● Facilitate internal promotions and build a leadership pipeline within the team

● Coordinate cross-functionally with sales, content, tech, and finance teams to ensure aligned execution

Key Performance Indicators (KPIs)

● No. of recent publishers onboarded (domestic + international) / contract turnaround time /

renewal rate

● No. of new journalist contacts (domestic + international) / organic stories published

● Cost-per-placement across channels and regions

● Distribution timeliness & delivery confirmation rate

● No. of international markets/publications added to network

● Team retention rate, training completion rate, and internal promotion rate

Requirements

● 6–10 years across publisher negotiations, or PR/media relations (agency background preferred)

● Strong negotiation skills — proven track record securing favorable publisher rates/contracts,

including with international publishers

● Existing network of journalist/editorial contacts, ideally spanning international markets

(US/UK/UAE/APAC)

● Understanding of international media landscape, regional pricing, and compliance norms

● Analytical mindset — comfortable tracking cost-per-placement and ROI metrics across regions

● Proven people-management experience — leading, mentoring, and developing a team

● Excellent stakeholder management (sales, publishers, journalists, clients) across time zones

● Prior experience in cross-border PR/media campaigns is a strong plus

📌 VP – Operations & Media Buying (Publisher, Organic & International) (Ahmedabad)
🏢 NewsReach India
📍 Ahmedabad