Mid-Level Visual Communication Designer

Brands: V-Rich Natural Products & Yogurt Alley

Experience: 3+ Years

Location: Hyderabad

Employment Type: Full-Time

About V-Rich Natural Products & Yogurt AlleyV-Rich Natural Products Pvt. Ltd. is a clean-label dairy and natural foods company focused on delivering high-quality products with a strong farm-to-fork philosophy.

Yogurt Alley is a consumer-focused dairy brand offering a range of yogurt and dairy products.

We are looking for a Mid-Level Visual Communication Designer who can translate brand strategy and creative ideas into compelling visual experiences across digital, print, packaging, retail, e-commerce, and social media.

The ideal candidate should be comfortable developing visual concepts, adapting them across multiple formats, and taking designs through to final, production-ready artwork.

Role OverviewThis is a multi-channel design role supporting both V-Rich and Yogurt Alley. The designer will work across two distinct brand identities and be responsible for creating consistent, engaging, and production-ready visual communication across multiple touchpoints.

Key Responsibilities1. Branding &

- Visual Identity

- Develop brand assets, visual systems, templates, and basic illustrations.
- Create merchandise and other branded communication materials.
- Maintain visual consistency across all brand touchpoints.
- Adapt creative concepts while preserving each brand's unique identity.

2.

Packaging

Design
- Design and adapt product labels and packaging across multiple SKUs.
- Create artwork for retail, export, subscription, and promotional requirements.
- Prepare accurate, print-ready packaging files.
- Coordinate with vendors and internal teams to ensure production requirements are met.

3.

Digital

Advertising
- Create static creatives for Meta and other digital advertising platforms.
- Develop creatives for QSR, quick-commerce, e-commerce, and marketplace platforms.
- Adapt campaigns into multiple sizes and formats while maintaining visual consistency.

4.

Social

Media
- Design engaging static posts, carousels,



and campaign creatives.
- Develop visual storytelling for social media campaigns.
- Create campaign-specific visual systems and templates.
- Support feed/grid curation and maintain a consistent brand presence.

5. Events & • Large-Format Design
- Design standees, kiosks, backdrops, banners, posters, and POS materials.
- Create artwork for exhibitions, activations, events, and in-store branding.
- Ensure designs are technically accurate and suitable for large-format production.

6. Print & • Brand Collaterals
- Design posters, flyers, brochures, menus, cards, advertisements, and other print materials.
- Prepare artwork according to printing specifications.
- Ensure high-quality, production-ready final files.

7. Website & • E-commerce
- Design website banners, campaign graphics, product visuals, category assets, and promotional creatives.
- Create visual assets for e-commerce and online campaigns.
- Optimize designs for different digital platforms, devices, and screen sizes.

8. AI-Assisted Creative Workflow
- Use AI tools to support ideation, image generation, manipulation, enhancement, and creative exploration.
- Explore tools such as ChatGPT, Gemini, Claude, Magnific, and other relevant AI-based creative platforms.
- Integrate AI-generated assets into professional design workflows while maintaining brand quality, originality, and consistency.

Mandatory Technical Skills
- Strong proficiency in Adobe Illustrator and Adobe Photoshop.
- Strong understanding of:
- Typography
- Composition
- Color theory
- Visual hierarchy
- Layout and grid systems
- Good understanding of both digital and print production.
- Ability to adapt creative concepts across multiple formats,



sizes, and platforms.
- Ability to work confidently across two distinct brand identities.
- Robust attention to detail and understanding of production-ready artwork.

Additional Responsibilities & • Skills
- Mentor and guide creative/design interns when required.
- Present design concepts and clearly explain design rationale.
- Understand creative briefs and translate them into effective visual solutions.
- Take ownership of projects from brief → ideation → design → feedback → refinement → final production.
- Manage multiple projects and deadlines effectively.
- Collaborate with Marketing, Brand, Product, E-commerce, and other internal teams.
- Be receptive to feedback and proactively improve creative output.

Preferred QualificationsThe following will be an advantage but are not mandatory:
- Degree/diploma in Design, Visual Communication, Graphic Design, or a related field.
- Experience in F&B;, D2C, FMCG, retail, or consumer brands.
- Basic knowledge of video editing, GIF creation, or motion graphics.
- Familiarity with After Effects, Premiere Pro, Figma, Canva, or similar tools.
- Experience designing packaging and other consumer-product communication.

What We're Looking For
- Strong creative thinking combined with a practical understanding of business requirements.
- Excellent visual sense and attention to detail.
- Ability to balance creativity with brand consistency.
- A hands-on designer who can independently take ownership of projects.
- Ability to work effectively in a fast-paced consumer-brand environment.
- Strong portfolio demonstrating experience across branding, packaging, digital campaigns, social media, and print design.

Portfolio RequirementCandidates are required to submit a portfolio showcasing relevant design work, particularly across:

- Branding & visual identity
- Packaging
- Digital campaigns
- Social media
- Print & marketing collaterals
- Consumer/FMCG/F&B; brands

Candidates without a relevant portfolio may not be considered.

📌 Visual Designer (Hyderabad)
🏢 V-Rich Natural Products
📍 Hyderabad