Job Title

Head – Product Management & Marketing

Location

Andheri, Mumbai

Experience

20–25 years of experience

Must have: Solid experience in the Building Materials industry

Job Type

Full-Time & Permanent

Work Mode

Work from Office

Working Days

Monday to Saturday

Reporting To

Managing Director

Industry

Building Materials

Job Brief

We are looking for an experienced Head – Product Management & Marketing to lead both functions as one team.

This is a senior leadership role with a wide business scope. You will own the product portfolio, category strategy, pricing, product life cycle, brand, digital marketing, e-commerce, loyalty, and trade marketing.

You will work closely with the Managing Director, Sales, Finance, Operations, Design, vendors, agencies, distributors, and channel partners.

Your work will help shape products, build the brand, grow market share, improve revenue, and drive profit.

If you enjoy taking ownership, making business decisions, and building strong teams, this role offers a chance to create a real impact.

Key Responsibilities

Marketing & Brand

- Lead the overall marketing strategy.
- Build and strengthen the brand across product lines.
- Drive brand campaigns and clear market communication.
- Lead digital marketing to improve brand reach and leads.
- Manage the marketing budget and track return on investment.
- Plan exhibitions, events, and retail and digital showcases.
- Build strong customer and channel engagement.

Product & Category Management

- Lead the long-term strategy for all product categories.
- Own the product portfolio and product mix.
- Manage product selection, range, and product life cycle.
- Study market trends, customer needs, and competitor activity.
- Use market insights to guide product decisions.
- Set pricing within the approved business framework.
- Track revenue, margins, and inventory turns.
- Identify current product and category opportunities.

E-Commerce & Digital Growth

- Lead the e-commerce sales strategy.
- Build strong relationships with online platforms.




- Improve online product listings and sales performance.
- Use data to improve digital campaigns and conversion.
- Track digital and e-commerce results and take action where needed.

Loyalty & Trade Marketing

- Design and manage loyalty programmes.
- Build stronger engagement with channel partners.
- Work with Sales on trade schemes.
- Support sell-through and channel growth.
- Track the results of trade marketing activities.

Sales Support & Market Development

- Give Sales teams the right product knowledge and sales tools.
- Create product training and sales content.
- Support product launches and go-to-market plans.
- Build relationships with distributors, dealers, architects, designers, and channel partners.
- Use customer feedback to improve products and marketing plans.

Vendor & Agency Management

- Identify and manage product and marketing partners.
- Lead commercial discussions with vendors and agencies.
- Negotiate pricing, terms, exclusivity, and service levels.
- Review partner performance and improve business value.

Cross-Functional Leadership

- Work closely with Sales, Operations, Finance, MIS, Design, and other teams.
- Align product plans with stock and business needs.
- Support dead-stock management and better inventory flow.
- Track margins, budgets, and profitability.
- Ensure smooth product launches and marketing campaigns.

Team Leadership

- Lead the Marketing and Product Management teams.
- Set clear goals and ownership.
- Coach and develop team members.
- Build a culture of teamwork, accountability, and high performance.
- Create development plans for team members.
- Bring both functions together around common business goals.





Qualifications

- Graduate or Postgraduate degree in Business Administration, Marketing, Commerce, or a related field.
- MBA is preferred.
- 20–25 years of overall experience.
- Strong senior leadership experience in Marketing and Product/Category Management.
- Building Materials industry experience is mandatory.
- Proven experience in driving business growth and managing P&L.;
- Strong knowledge of:
- Product Management
- Category Management
- Brand Management
- Digital Marketing
- E-Commerce
- Trade Marketing
- Pricing
- Product Life Cycle Management
- Strong vendor and agency negotiation skills.
- Good understanding of market research and customer insights.
- Strong use of MIS, analytics, and business data for decisions.
- Excellent communication and stakeholder management skills.
- Strong strategic thinking with a hands-on approach.
- Ability to lead large and diverse teams.
- Strong commercial understanding and business focus.

Why Join Us?

- Take ownership of Product Management and Marketing at a senior leadership level.
- Shape the strategy for established product lines and categories.
- Lead brand, digital, e-commerce, loyalty, and trade marketing.
- Influence pricing, product mix, and product launches.
- Work directly with the Managing Director on key business plans.
- Lead and develop high-performing teams.
- Drive growth through data, strong products, and smart marketing.
- Work across Sales, Operations, Finance, Design, and key business partners.
- Help strengthen brand value, market presence, and profitability.
- Build broad business leadership experience.

Application Instructions

If you possess the qualifications and are driven to excel in your field, we warmly invite you to apply by sharing your updated resume at [email protected] or by applying directly through this platform.

Note: While we appreciate every application, only shortlisted candidates will be contacted. Your understanding is appreciated in this regard!

📌 Vice President Marketing Product Management (Mumbai)
🏢 EMP GoWIN Global
📍 Mumbai