Job Purpose

Promote white cement & its applications and current products amongst influencers like applicators, architects, builders, developers etc by way of creating Awareness through Technical Presentation, Sampling &

- Demonstration & demand generation activities and undertake Job application through applicators so as to ensure quality in the applications.

Job Context &

- Major Challenges

White Cement Industry is in excess capacity and operating at 60% capacity.

White

Cement application awareness is very low. Substitutes are replacing white cement applications, as white cement is not an end product.

White

Cement is not a necessary as is the case with grey cement. All Govt. specifications (applications) are mainly towards low priced grey cement based applications. Threat of imported white cement. The demand is reducing because of customer's preference for ceramic tiles, marble floorings and trendy exterior finishes.

Birla White has a strong brand image, selling at premium price at few locations. The job is ensuring Customer and Application support Services on all India basis in order to enhance image of the products and the organization and increase sales and create customer delight. The job plays an important role in creating awareness among the customers by way of providing/imparting technical knowledge, making them hassles free by undertaking jobs on turnkey basis and satisfying them on the issues of complaints of quality.

Promoting white cement applications and new products on sites through sampling, visiting influencers, architects, builders, sites. Developing applicators, organizing & conducting promotional activities for influencers, architects,



builders for tender approval.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 Development of applicators Training & development of new applicators for white cement applications, new products on a regular basis in the assigned sales area.

- Implementing Vikas schedules
- Organising and conducting training sessions for applicators for review & skill enhancement at head quarter level.

KRA2 Customer Service Customer service by providing effective customer care to enhance customer loyalty & satisfaction Visiting & supervising sites for better execution of job

- Finding solutions to the customers problems & issues
- Attending product & execution related complaints

KRA3 Demand generation Organizing and conducting demand generation activities like Architects / Builders / Painting Contractors and Painters &

- Masons Meet , trade exhibitions, customer awareness camps, counter meets etc as per plan

- Conversion of various applications to BW applications by casting samples, follow up & providing applicators for execution for increasing white cement market potential
- Ensuring sampling of white cement applications, new products in coordination with Projects personnel for their approval




- Providing handy samples of various white cement applications, new products to retail team for promotion through retail network
- Arranging samples of various finishes for trade exhibitions and customer awareness camps etc.
- Conducting purity campaigns to educate our customers and enhancing the brand image

KRA4 Attending Customer Quality Complaints To resolve complaints promptly & to the best of customer satisfaction in order to develop long term relationship with the customer. Visit to site and physically examine the application sites.

- To organize testing of product through R&D.;
- Feedback to Customer &
- CASC Head.
- Regular testing of product through independent laboratory.
- CRM

KRA5 CRM: CRM & appraising the management regarding competitors activities Organizing and conducting factory visits of applicators to ensure their loyalty

- Providing technical support to direct users & helping them in getting better quality for maintaining good relations
- Monitoring competitors product quality by collecting samples and sending the same to factory for analysis
- Briefing the retail team for competitors quality and arranging comparative analysis and reports on regular basis

Training
- Organizing and conducting training sessions for team members for white cement applications, new products
- Solving the product & applications related problems & queries of team members on a regular basis

KRA6 Training Organizing and conducting training sessions for team members for white cement applications, new products.

- Solving the product & applications related problems & queries of team members on a regular basis

📌 TTSE CASC - Trichy (Tamil Nadu)
🏢 UltraTech Cement
📍 Tamil Nadu