Company Description Motherland India Holidays Pvt Ltd is a specialized travel company focused on creating thoughtful and sustainable holiday experiences across Asia. The team combines deep regional expertise with a strong commitment to responsible tourism, ensuring destinations are respected and protected from overuse. The company designs trips tailored to individual tastes and travel styles, providing personalized guidance and specialized information.

Motherland India

Holidays aims to deliver memorable journeys that offer great value while promoting cultural understanding and local community benefits.

Role Description This is a full-time Travel Ads Expert role focused on Meta (Facebook/Instagram) and Google Ads, based in South Delhi with a hybrid work arrangement that allows some work from home. The role involves planning, creating, and optimizing ad campaigns for travel packages, destinations, and experiences to drive qualified leads and bookings. Day-to-day tasks include keyword and audience research, setting up campaign structures, writing compelling ad copy, selecting creative assets, and monitoring campaign performance across Meta and Google platforms.

The Travel Ads

Expert will analyze data, prepare performance reports, and make ongoing adjustments to improve ROI and achieve marketing goals.



The role also includes close collaboration with the sales and content teams to align campaigns with seasonal offers, traveler preferences, and overall brand positioning in sustainable tourism.

Qualifications

- Candidates should possess strong skills in Meta Ads (Facebook and Instagram), Google Ads (Search, Display, YouTube), audience targeting, and campaign optimization.
- Candidates should possess skills in performance analysis, A/B testing, conversion tracking, and use of analytics tools (e.g., Google Analytics).
- Candidates should possess skills in ad copywriting, creative briefing, and basic understanding of visual best practices for travel-focused campaigns.
- Candidates should possess skills in budget management, bid strategies, and reporting on key performance indicators such as CTR, CPC, and ROAS.
- Prior experience running digital ad campaigns for travel, hospitality, or tourism brands is highly beneficial.
- Excellent communication skills and the ability to collaborate with cross-functional teams in a hybrid work environment.
- Strong attention to detail, data-driven decision-making, and a proactive approach to testing recent ad formats and strategies.
- Bachelor’s degree in Marketing, Business, Tourism, or a related field, or equivalent practical experience.

📌 Travel ads expert (Meta & Google) (Delhi)
🏢 Motherland India Holidays
📍 Delhi