Territory Manager

Duroflex | Sales – B2C General Trade

About Duroflex

Duroflex is a leading sleep solutions company with over five decades of experience and a presence across 3,000 retail locations in India and international markets. The company offers a premium range of mattresses, pillows, and bed linen through its extensive dealer and distributor network, exclusive retail outlets, and online channels.

With a strong foundation in manufacturing, distribution, and retail, Duroflex continues to expand its market presence and strengthen its position in the sleep solutions industry through customer-centric innovation, robust channel partnerships, and operational excellence.

Role Objective To drive sales growth, secondary sales, and market development across the assigned territory by strengthening dealer and distributor relationships, expanding retail reach, and ensuring effective execution of sales and brand strategies.

The Territory Manager will be responsible for achieving sales targets, improving outlet productivity, ensuring product availability and visibility, and driving sustainable business growth through effective territory planning, channel management, and market execution.

Key Responsibilities

1. Sales & Business Target Achievement: Achieve monthly primary and secondary sales targets for the assigned territory, ensuring consistent revenue growth and improved market share.

2. Dealer & Distributor Management: Develop and maintain strong business relationships with dealers, distributors, retailers, and EBO/FOCO stores to drive business growth and channel engagement.

3. Territory Planning & Market Coverage: Develop and execute territory-level sales plans, optimize beat routes, ensure regular market visits,



and maximize productive outlet coverage.

4. Secondary Sales & Order Generation: Drive regular dealer orders, improve order conversion, and generate market demand through systematic field visits and effective channel engagement.

5. Market Development: Identify potential markets, business opportunities, and untapped outlets to expand Duroflex's distribution network and strengthen market penetration.

6. Product & Category Growth: Drive sales of strategic product categories and recent launches.

7. Retail Execution & Visibility: Ensure product availability, merchandising, display standards, and brand visibility across dealer outlets and EBO/FOCO stores, wherever applicable.

8. New Channel Development: Identify, onboard, and develop new dealers and retail partners to increase outlet reach, improve distribution width, and strengthen territory presence.

9. Trade Schemes & Promotions: Ensure effective implementation of company schemes, trade offers, promotional campaigns, and brand initiatives across the assigned territory.

10. Distributor Stock & Collections: Monitor distributor inventory, billing, stock movement, collections, and outstanding payments to maintain healthy channel operations and working capital discipline.

11. Competition & Market Intelligence: Track competitor activities, pricing, schemes,



product launches, and market trends to identify opportunities and recommend appropriate sales actions.

12. Performance Monitoring: Track dealer-wise and outlet-wise sales performance, identify gaps against targets, and implement corrective actions to improve productivity and business outcomes.

13. Market Reporting & Reviews: Maintain daily visit plans, market reports, sales trackers, and territory performance reviews to ensure effective monitoring and timely reporting.

14. Cross-functional Coordination: Coordinate with internal teams for order processing, stock availability, deliveries, claims, and resolution of dealer and customer issues.

15. Systems & Process Compliance: Maintain accurate dealer, distributor, and market information in DMS/CRM and other company systems, ensuring adherence to organizational processes and reporting standards.

Candidate Profile – Who Can Apply?

Experience

5–10 years of relevant B2C field sales experience, preferably in consumer durables, furniture, mattresses, home furnishings, or the sleep solutions industry.

Sales Expertise

Hands-on experience in territory management, dealer/distributor handling, secondary sales, channel development, retail execution, and collections.

Education

Bachelor's or Master's degree in Business Administration or a relevant business-related discipline.

Core Competencies

Strong negotiation, relationship management, sales planning, market development, analytical thinking, and channel coordination skills.

Mobility

Willingness to undertake regular field visits and manage sales and channel operations across the assigned territory.

📌 Territory Manager Baroda (Gujarat)
🏢 Duroflex
📍 Gujarat