Sr. Executive – Product Planning

Principal Responsibilities

Product Planning & Development

- Manage the product lifecycle for existing product lines as well as current product introductions.
- Define product concepts by identifying target markets, conducting user research, and performing detailed market analysis.
- Initiate and manage new product development ideas aligned with business and customer needs.

Marketing & Business Planning

- Coordinate and support the creation of marketing plans to achieve both annual and long-term business objectives in terms of sales, product placement, and brand establishment.
- Conduct market and competitor analysis to identify opportunities, pricing trends, and product gaps for WD.

Project Management

- Lead cross-functional coordination with Sales, Marketing, Product Design, Industrial Design, and other stakeholders to ensure timely project execution.
- Manage project schedules, negotiations, and deliverables to meet business objectives.

Market Intelligence & Customer Insights





- Conduct dealer visits, surveys, and customer feedback sessions to capture market insights and the Voice of Customer (VoC).
- Analyze competitor promotions, campaigns, and market initiatives to support decision-making.
- Explore and implement new methods of customer engagement through dealers, builders, consultants, contractors, and electricians.

Business Support

- Provide sales analysis and insights for WD at a Pan-India level.
- Recommend innovative solutions to improve product positioning, sales performance, and business growth.
- Ensure smooth coordination between Product and Sales teams to support BU objectives.

Experience

- 3–5 years of relevant experience in product management or sales within the Wiring Devices/Electrical industry.

Education

- B.E. (Electrical stream preferred)
- MBA (Preferred)

📌 Sr. Executive Product Planning (Maharashtra)
🏢 Panasonic
📍 Maharashtra