The BTL Marketing qualified will be responsible for conceptualizing, executing, and managing on-ground marketing initiatives and engagement programs aimed at lead generation across corporate, PSU, educational, and residential segments.

Key Responsibilities

 Plan and execute BTL marketing campaigns to generate qualified leads through corporate sessions, PSU tie-ups, school and college engagements, and society activation events.

 Organize and manage health camps, financial awareness drives, and community engagement activities to strengthen local market presence.

 Collaborate with sales teams to align event objectives with lead targets and business outcomes.

 Identify new partnership opportunities with corporates, institutions, and local associations to expand lead pipelines.

 Coordinate with vendors, agencies, and internal departments for event execution,



branding setup, and post-activity reporting.

 Track performance metrics, maintain data of leads generated, and submit detailed activity reports and ROI analysis.

 Ensure all activities comply with brand guidelines and deliver a consistent brand experience.

Preferred Attributes

 Hands-on experience in corporate activations, tie-ups, and engagement marketing.

 Creative approach to event ideation and local audience engagement.

 Proactive, energetic, and target-driven personality.

Location- Hyderabad, Ahmedabad

Interesred Candidate can mail there resume to

CTC- ( 5 LAP- 9 LPA)

[email protected]

Regards

Sonam Singh

📌 Sr Executive/ Asst Manager- Marketing( BTL) (Hyderabad)
🏢 Bajaj Capital
📍 Hyderabad