01 Oct
|
People Konnect
|
Gurugram
01 Oct
People Konnect
Gurugram
We're hiring for one of our GCC clients for the Senior Professional in
Email/Campaign Marketing.
Role Overview
- 8+ years of project management experience across cross-functional teams.
- Manage end-to-end owned-channel/email marketing campaigns
, acting as the link between Product Marketing, Production and Development teams.
- Strong understanding of growth marketing, campaign segmentation, personalization and user journey optimization
.
Key Responsibilities
- Partner with Product Marketing Managers on campaign ideation, requirements gathering, feasibility, timelines and campaign strategy.
- Manage end-to-end campaign development and deployment
, including work orders, estimates, timelines, production coordination and approvals.
- Coordinate with Data Specialists and production teams on data requirements, HTML development and campaign execution
.
- Conduct
QA reviews
, manage proofs/prototypes, track changes and ensure delivery against specifications.
- Manage campaign deployment and lifecycle through email marketing platforms
, monitor campaign health and conduct post-launch performance analysis.
- Troubleshoot campaign issues, identify root causes and coordinate resolution across stakeholders.
- Maintain project trackers, status updates, quality-control sheets and ensure accurate project tracking.
- Identify opportunities to improve campaign processes, efficiency and quality, including use of
AI tools in email creative/production
.
Required Skills
- Project Management:
8+ years managing cross-functional projects.
- Email Campaign Management:
2–3 years managing complex, interdependent email campaigns.
- Email Marketing Platforms:
Advanced proficiency in
Marketo, Eloqua, HubSpot or similar platforms.
- Technical:
Basic HTML/CSS and QA understanding; ability to troubleshoot technical issues.
- Data & Analytics:
Ability to analyze campaign performance data and derive actionable insights.
- Client/Stakeholder Management:
Solid consulting, estimation and stakeholder management skills.
- Communication:
Strong written and verbal communication skills.
📌 Sr. Email/Campaign Marketing Professional - GCC (Gurugram)
🏢 People Konnect
📍 Gurugram