Role Objective The Branch Manager – Laminates Division will be responsible for driving business growth, revenue generation, and market share expansion across the assigned branch territory. This role combines channel sales strategy, team leadership, depot management, and relationship building with distributors, dealers, and key trade partners.

Key Performance Indicators (KPIs)

- Revenue & Sales Targets: Achievement of monthly, quarterly, and annual primary and secondary sales revenue targets for the laminates category.
- Network Expansion: Net addition of active stockists, distributors, and retail dealer counters.
- Team Productivity: Average revenue per sales executive and team KPI compliance.
- Working Capital & Collection: On-time payment collection and adherence to branch credit limits (DSO control).
- Inventory Turnover: Smooth warehouse operations and stock movement to prevent slow-moving inventory build-up.

Key Responsibilities

1. Channel Sales Management & Market Expansion

- Distributor & Dealer Network: Map the branch territory, identify gaps, and appoint new stockists, distributors, and A-category dealers for Black Cobra Laminates.
- Primary & Secondary Sales: Drive both primary sales (Company $rightarrow$ Distributor) and secondary sales (Distributor $rightarrow$ Retail Dealer / OEM / Contractor).
- Scheme & Promotion Execution: Implement trade schemes, dealer loyalty programs, and promotional drives across the retail network to accelerate off-take.
- Stock & Range Planning: Ensure optimal stock availability across distributor networks for core laminate ranges, folder launches, and new surface textures.

2. Team Leadership & People Management

- Team Supervision: Lead, mentor, and monitor a team of Area Sales Managers, Sales Officers, and Field Executives.
- Target Setting & PJP Tracking: Set territory-wise sales targets and ensure strict compliance with Permanent Journey Plans (PJP), daily site visits, and dealer calls.
- Performance Reviews:



Conduct weekly and monthly sales review meetings to track pipeline, identify underperforming territories, and implement corrective measures.
- Field Joint Working: Travel regularly with field executives to key trade hubs, top dealer counters, and major commercial projects to support deal closures.

3. Branch Operations & Financial Management

- Branch P&L;: Oversee the overall operational efficiency and profitability of the branch.
- Credit & Receivables Management: Maintain strict financial discipline, enforce credit policies, and ensure timely payment collections from channel partners.
- Inventory & Depot Operations: Coordinate with warehouse and logistics teams to manage stock replenishment, prevent stock-outs, and minimize damage returns.
- MIS & Reporting: Provide accurate sales forecasts, pipeline tracking, competitor intelligence, and market feedback reports to senior leadership.

Candidate Profile & Eligibility Criteria

- Work Experience: 8 to 14 years of total experience in Channel Sales / Distribution Management in the Building Materials or Interior Decor sector, with at least 3 years in a team handling role (such as Branch Manager, Area Sales Manager, or Sr. Territory Manager).
- Industry Background: Must have direct experience in Decorative Laminates, Plywood, Veneers, Sunmica, WPC/PVC Panels, ACP, Paints, Tiles, or Architectural Hardware.
- Team Leadership: Proven track record of hiring, managing, and driving performance from a multi-person field sales team.
- Channel Expertise: Solid existing relationships and deep network knowledge of distributors, retailers, and stockists in the target region.
- Education: Graduate in any discipline (B.Com/BBA/B.Sc/B.E.). MBA / PGDM in Sales & Marketing is highly preferred.
- Key Skills: Channel expansion, team building, commercial acumen, credit control, negotiation, and CRM/MIS reporting.

Pay: ₹60,000.00 - ₹90,000.00 per month

Benefits

- Cell phone reimbursement
- Food provided
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Experience:
- Laminates: 8 years (Required)

Work Location: On the road

📌 Sr. Branch Manager (Ranchi)
🏢 Black Cobra Laminates
📍 Ranchi