About Eltane

Eltane Performance Labs is a sports nutrition brand built for runners, cyclists, triathletes and high-performance athletes.

We are building a science-driven performance nutrition brand focused on helping athletes fuel better, perform better and unlock human potential.

We are looking for a passionate and energetic Marketing Executive to join our team and help build Eltane from the ground up.

The Role

This is a highly hands-on marketing role. You will be responsible for helping Eltane grow across social media, digital campaigns, performance marketing, offline activations, events, athlete partnerships and the wider endurance sports community.

You should be someone who understands how brands are built, enjoys creating content, is comfortable working with numbers and campaigns, and genuinely enjoys being around sport and athletes.

Key Responsibilities

Social Media & Content

- Manage Eltane’s Instagram and other social media channels.
- Develop and execute the monthly social media content calendar.
- Coordinate with photographers, videographers, designers, athletes and creators.
- Create briefs for reels, posts, stories, campaigns and product-led content.
- Stay on top of social media trends and identify opportunities relevant to the sports and fitness audience.
- Monitor engagement, reach, follower growth and content performance.

Performance Marketing

- Plan, execute and monitor paid campaigns across Meta, Google and other relevant platforms.
- Manage campaign budgets and optimise campaigns based on performance.
- Track key metrics such as CAC, ROAS, CTR, CPC, conversion rate and revenue.
- Work closely with the website/e-commerce team to improve customer acquisition and conversion.
- Test different creatives, audiences, messaging and offers.

Campaigns & Brand Marketing

- Support the planning and execution of product launches and marketing campaigns.
- Develop campaigns around races, sporting events, seasons,



product launches and key moments in the endurance calendar.
- Coordinate athlete, influencer and creator campaigns.
- Help build Eltane’s brand presence across the running, cycling, triathlon, HYROX and fitness communities.

Offline Marketing & Events

- Plan and execute offline marketing activations.
- Represent Eltane at races, expos, run clubs, cycling events, triathlon events, fitness events and other sporting events.
- Coordinate sampling, athlete seeding, merchandise, stalls and brand activations.
- Be comfortable travelling for events and working weekends when required.
- Build relationships with coaches, athletes, run clubs, gyms, race organisers and sporting communities.

Community & Partnerships

- Identify potential athletes, ambassadors, creators, coaches and community partners.
- Support Eltane’s athlete ambassador and sponsorship programmes.
- Build relationships within the endurance and performance sports ecosystem.
- Help create grassroots awareness and community around the Eltane brand.

Analytics & Reporting

- Track marketing performance across online and offline channels.
- Prepare regular campaign and social media performance reports.
- Identify what is working, what isn’t and opportunities for improvement.
- Use data to make marketing decisions rather than relying purely on intuition.

What We’re Looking For

- 2-3 years of experience in marketing, digital marketing, social media, D2C, sports or a related field.
- Strong understanding of Instagram, Meta Ads and digital marketing.
- Basic-to-good understanding of performance marketing and marketing analytics.




- Excellent communication and coordination skills.
- Strong content sense and understanding of what makes social content engaging.
- Comfortable working with designers, photographers, videographers and external agencies.
- Willingness to be hands-on and execute, not just strategise.
- Comfortable working at sporting events, expos and community activations.
- Willingness to travel and work occasional weekends for events.
- Strong organisational and project-management skills.
- Proficiency with tools such as Meta Business Suite, Google Analytics, Canva and/or Adobe tools is a plus.

Passion for Sport

You don’t necessarily need to be a professional athlete. But you should genuinely enjoy sport.

A strong understanding or interest in running, cycling, triathlon, HYROX, strength & conditioning, endurance sports or fitness will be highly valued.

We want someone who understands the athlete mindset and can speak to the community authentically, not someone who is simply marketing a sports product from behind a desk.

What You’ll Get

- Chance to work closely with the founders and shape the marketing function from the ground up.
- Hands-on experience building a new sports nutrition brand.
- Exposure to D2C, e-commerce, performance marketing, sports marketing, athlete partnerships and brand building.
- Opportunity to work directly with athletes, coaches, sporting events and communities.
- A fast-paced startup environment where your ideas can directly influence the brand.
- Potential to grow into a Marketing Manager / Brand & Growth role as Eltane scales.

The Ideal Candidate

You are curious. You are creative. You understand digital. You love sport. And most importantly, you get things done.

If you would rather be at a race expo talking to athletes than sitting in a boardroom discussing marketing strategy, you’ll probably enjoy working at Eltane.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Sports Marketing Executive (Pune)
🏢 Eltane Performance Labs
📍 Pune