ROLE OVERVIEW

We're looking for a Social Media Specialist who writes well and replies faster. This is not a scheduling role. Publishing is half the job; the other half is being in the comments, the DMs and the replies, holding a conversation as the brand.

You'll work across a B2B software product and a consumer app,

which means switching register between talking to performance marketers on LinkedIn and talking to people learning to dance on Instagram. Two audiences, two voices, same standard.

KEY RESPONSIBILITIES

Write and publish social copy across LinkedIn, Instagram, X,

YouTube, TikTok and Reddit, adapted per channel rather than duplicated across them.

Own the content calendar end to end: plan it, fill it, ship it on schedule.

Engage daily. Reply to comments and DMs, join relevant conversations, and follow up on anything that needs a person rather than a template. On Reddit that means participating in the right subreddits as a person, not posting as a brand and leaving.

Turn one idea into several channel-native formats - a post, a carousel, a short-form script, a story.

Brief and work with the designer and video editor on assets,

with enough direction that they aren't guessing.

Monitor competitors and the wider conversation in our categories, and flag what's worth responding to.

Track performance and report it honestly: what worked, what didn't, and what you'd change.

Keep to brand voice and claim standards. Nothing goes out that the product cannot back up.

REQUIREMENTS

2–3 years in social media, with at least 1 year writing copy rather than only scheduling it.

A portfolio of posts you personally wrote. We will read them closely.





Ability to write for two different audiences without one sounding like the other.

Genuine engagement experience. You have handled comments, DMs and the occasional difficult reply as a brand, not just posted and left.

Working knowledge of native analytics across LinkedIn, Instagram,

X and TikTok, and comfort reading engagement data rather than reporting follower counts.

Clear written English, short sentences, no filler.

Reliability on a publishing schedule. Consistency matters more than any single post.

AI tools may support drafting. Copy that reads as though a model wrote it will not pass.

GOOD TO HAVE

Experience across both B2B and consumer brands.

Familiarity with marketing technology, advertising or performance marketing.

Short-form video scripting for TikTok and Reels.

Experience building a community rather than an audience,

particularly on Reddit or Discord where brands are treated with suspicion by default.

Having run or supported a founder or creator account.

Basic design ability for quick turnarounds.

HOW SUCCESS WILL BE MEASURED

Consistency and quality of publishing against the calendar.

Engagement that indicates real interest - replies, saves,

shares, DMs - rather than impressions alone.

Response time and quality on comments and DMs.

Audience growth that translates into traffic, signups or installs.

Content that gets reused across channels instead of being made once and abandoned.

Accuracy. No claim published that the product cannot support.

WHAT WE OFFER

Ownership of social across two products with genuinely different audiences.

Direct access to performance data on what you publish.

Work alongside designers, video editors and performance marketers rather than in a service queue.

Competitive salary and perks.

📌 Social Media specialist (Panchkula)
🏢 IDEACLAN PRIVATE
📍 Panchkula