Social Media Marketing Manager

Department: Admissions & Marketing

Employment Type: Full time

Location: S-Vyasa (Bangalore Campus)

Role Overview

We are looking for an energetic, creative, and data-aware Social Media Marketing Manager to lead our organic and community brand footprint across all social platforms. Higher education social media speaks to two distinct worlds: prospective and current students (looking for authentic campus life, culture, and student voices) and parents/alumni/recruiters (looking for academic excellence, safety, accredited reputation, and placement outcomes).

In this role, you will lead our daily social narrative, manage student creator ambassadorship programs, cover on-campus events in real time, and turn everyday college life into high-engagement, shareable digital content that builds brand love and fuels admissions.

Key Responsibilities

1. Content Strategy & Channel Execution

- Own the editorial calendar and content distribution across all major handles: Instagram, YouTube (Long-form & Shorts), LinkedIn, Facebook, and emerging student-centric formats.
- Create high-velocity, mobile-first short-form video content (Reels, Shorts) spotlighting faculty insights, student projects, campus fests, hostel life, labs, and sports achievements.
- Develop an authoritative LinkedIn content engine focusing on institutional milestones, research breakthroughs, industry partnerships, guest lectures, and placement records.
- Maintain a balanced content mix addressing both aspirational student life and parent/stakeholder trust factors (accreditations, alumni success stories, campus security).




- Collaborate closely with the Admissions & Performance Marketing teams during peak intake cycles to amplify admission deadlines, entrance exam FAQs, open house dates, and campus tour invites.
- Partner with the PR and design teams to ensure brand voice, typography, and visual identity remain consistent across digital touchpoints.

2. Student Creator Network & UGC Management

- Recruit, train, and manage an active Student Social Media Ambassador / Creator Squad to generate relatable, authentic User-Generated Content (UGC) across departments.
- Establish creative brand guidelines and safety protocols for student contributors, ensuring regular, compliant video submissions.
- Host interactive student Q&As;, day-in-the-life takeovers, and behind-the-scenes stories during key campus events.

3. Community Management & Brand Reputation

- Actively monitor comments, direct messages, brand tags, and student discussion threads across all social platforms; respond promptly and guide inquiries to the appropriate counseling or administrative helpdesks.
- Act as an early-warning signal for potential PR/reputational risks on social channels, escalating sensitive campus issues in accordance with university communications policies.

4. Analytics, Reporting & Trend Jacking

- Track core engagement metrics: organic reach, video completion rates, follower growth velocity,



click-through rates (CTR) on bio links, and audience sentiment.
- Deliver monthly performance decks with actionable recommendations on which content pillars drive engagement and community sentiment.

Key Performance Indicators (KPIs)

- Audience Growth & Engagement: MoM organic follower growth and engagement rate across Instagram, YouTube, and LinkedIn.
- Extreme Ownership Mindset: You treat the university's social channels like your own publication.
- Video Performance: 30-day view counts, average watch duration, and share rates on Reels and Shorts.
- Campus Participation: Size and output velocity of the Student Creator Ambassador Program.
- Inquiry Inflow: Referral traffic to admissions landing pages and bio-link click volume during campaign windows.
- Response Velocity: Median first-response time to inbound student and parent queries on social platforms.

Candidate Profile & Qualifications

- Experience: 3–6 years of hands-on experience managing active social media handles, preferably within higher education, media/publishing, or EdTech.
- Copywriting & Voice Versatility: Ability to switch tone effortlessly between energetic, witty student-first captions and professional, credential-driven institutional prose for LinkedIn.
- Comfort with Public Engagement: Natural ease interacting with students, faculty, alumni, and leadership on camera to conduct casual interviews and vox-pops.
- Platform Fluency: Deep understanding of Instagram algorithms, YouTube Shorts mechanics, LinkedIn thought leadership frameworks, and analytics suites (Sprout Social, Buffer, Meta Business Suite).

📌 Social Media Marketing Manager (Bengaluru)
🏢 S-Vyasa Deemed to be University | Global City Campus
📍 Bengaluru