Job Title: Social Media Manager

Location: Mohali, Chandigarh

Employment Type: Full-time

Experience Required: Minimum 2 years of agency experience

Key Responsibilities

Social Media Strategy & Planning

1. Develop social media strategies aligned with each client's brand, audience, and marketing objectives.
2. Create monthly and campaign-specific content plans across relevant platforms such as Instagram, LinkedIn, Facebook, YouTube, X and others.
3. Identify content pillars, formats, themes, trends and campaign opportunities for client brands.
4. Recommend new content ideas based on platform trends, competitor activity and audience behaviour.
5. Translate client briefs and marketing objectives into executable social media plans.

Content Management

1. Create detailed monthly and weekly content calendars.
2. Develop briefs for posts, reels, carousels, stories, videos and campaign creatives.
3. Write or supervise captions, hooks, social media copy and basic content messaging.
4. Coordinate with copywriters, graphic designers, video editors, photographers and other creative resources.
5. Ensure content is consistent with brand guidelines, tone of voice and campaign objectives.
6. Review creatives before they are shared with clients or published.

Account & Client Management

1. Act as a day-to-day point of contact for assigned social media clients.
2. Understand client businesses, products, target audiences and communication priorities.
3. Conduct regular client discussions regarding content calendars, campaigns and performance.
4. Incorporate client feedback while maintaining strategic and creative quality.
5. Manage approvals and ensure content is published within agreed timelines.
6.



Handle multiple client accounts simultaneously without compromising quality or timelines.

Publishing & Community Management

1. Schedule and publish approved content across social media platforms.
2. Ensure posts, captions, hashtags, tags, links and formats are correctly published.
3. Monitor comments, messages and audience conversations where community management forms part of the account scope.
4. Coordinate responses and escalations with clients wherever required.

Trends & Creative Ideation
1. Stay updated on social media trends, memes, platform features, creator formats and emerging content styles.
2. Identify relevant opportunities for brands to participate in trends without compromising brand positioning.
3. Generate campaign ideas, topical content ideas and creative concepts for clients.
4. Work closely with the creative team to convert ideas into solid visual and video content.

Analytics & Reporting

1. Monitor account and content performance using platform analytics and relevant social media tools.
2. Track metrics such as reach, impressions, engagement, follower growth, views, clicks and conversions wherever applicable.
3. Prepare monthly performance reports for clients.
4. Analyse high-performing and low-performing content and recommend improvements.
5. Use performance insights to refine future content strategies.

Campaign Coordination



1. Support digital and social media campaigns including product launches, events, influencer campaigns and brand initiatives.
2. Coordinate campaign deliverables across internal teams and external partners.
3. Work with performance marketing teams wherever organic and paid social campaigns need to be aligned.
4. Ensure campaign timelines, approvals and deliverables are tracked effectively.

📌 Social Media Manager (India)
🏢 Yume Digital
📍 India