Cult.fit is looking for a creative Social Media Manager – Pilates to lead content and community growth for the Pilates vertical. This role will be responsible for shaping how Cult’s Pilates brand shows up across social platforms - building awareness, driving engagement, and inspiring India’s Pilates community.

You’ll work closely with the brand, creative, and fitness teams to bring Pilates to life across video, influencer, and community-driven storytelling. This is a high-ownership role for someone who deeply understands social media culture, has a solid creative pulse, and is passionate about fitness, movement, and wellness.

What We’re Looking For

- 3-4 years of experience in social media management, content strategy, or digital marketing.

- Proven experience building and managing social media for lifestyle, wellness, or fitness brands.

- Exceptional copywriting and storytelling skills with a strong visual sense.

- Deep understanding of social platforms, algorithms, and emerging digital culture.

- Experience working with influencers, creators, and video-first formats.

- A genuine passion for fitness and wellness - ideally with familiarity or interest in Pilates is a plus.

Social Strategy & Execution
- Develop and own the social media strategy for Cult Pilates across platforms (Instagram, YouTube, X, LinkedIn, etc.).

- Create platform-specific content calendars that drive awareness and engagement.

- Plan,



produce, and publish high-quality photo, video, and UGC content aligned with the brand tone of voice.

Content & Community Building
- Collaborate with trainers, studios, and members to showcase authentic Pilates stories.

- Build and nurture an engaged online community that celebrates the Pilates lifestyle.

- Drive conversations around movement, mindfulness, and wellness to position Cult as the go-to Pilates brand.

Campaigns & Collaborations
- Partner with the Brand and Creative teams to execute integrated social campaigns, launches, and challenges.

- Manage influencer collaborations and partnerships to amplify reach and brand storytelling.

- Experiment with emerging content formats (Reels, trends, long-form, live sessions, etc.) to stay ahead of the curve.

Analytics & Optimization
- Track key social media metrics: reach, engagement, and follower growth.

- Analyze performance and continuously optimize strategy for better ROI.

- Monitor trends, competitor activities, and audience insights to identify new growth opportunities.

Cross-Functional Collaboration
- Work with the Offline Creative & Growth teams to align social narratives with business priorities.

- Support campaign amplification for on-ground events, launches, and partnerships.

- Ensure brand consistency across all social media touchpoints.

📌 Social Media Manager - Pilates (Bengaluru)
🏢 Cult.fit
📍 Bengaluru