Core responsibilities

- Daily Instagram Stories (behind-the-scenes, polls, reshares, food/restaurant moments for Food brands and set life for Krakle/Houndfly)

- Planning and posting Reels, carousels and static posts on a content calendar

- Being on camera restaurant visits, BTS clips

- Managing DMs, comments and community replies

- Coordinating with the video/edit team and with restaurant or brand partners

Must-have skills

- Strong Instagram command: Reels trends, hooks, captions, hashtags, Collabs, Broadcast channels, Insights

- Comfortable and natural on camera (this matters more than looks)

- Canva for quick graphics, story templates and covers
- iPhone shooting: lighting, framing, stabilised video, good audio

- Basic editing

- Good Hindi, English and Hinglish writing, since captions need a warm, conversational tone

- Consistent daily discipline: stories and posts go out on time, every day

Very practical extras

- Content calendar planning (Notion,



Google Sheets or Meta Business Suite scheduling)

- Reading analytics: reach, saves, shares, watch time, and adjusting content from them

- Trend awareness, especially food and lifestyle content in India

- Brand voice consistency, since Houndfly (B2B, professional) and Krakle (fun, foodie) sound different

- Basic knowledge of Meta Ads, or willingness to learn

- YouTube Shorts

Good to ask for at hiring

- A portfolio or a link to pages she has grown or managed
- A camera test: 30 seconds of talking to camera on iPhone

- Clear KPIs: posting frequency, follower growth, engagement rate and leads

Pay: ₹35,000.00 - ₹40,000.00 per month

Education

- Bachelor's (Required)

Experience

- Social media management: 2 years (Required)

Language

- English (Required)

Willingness to travel

- 100% (Required)

Work Location: In person

📌 Social Media Manager (Andheri West)
🏢 Houndfly Creative Agency
📍 Andheri West