Key Responsibilities

1.

Social Media

Strategy

- Own the overall social media vision, strategy, and operating model.

- Develop high-impact social strategies across brands, industries, and platforms.

- Push the team beyond traditional content calendars toward culture, communities, creators, trends, and platform-native storytelling.

- Build frameworks for content strategy, brand voice, audience engagement, and social growth.

2. Creative & Content Leadership

- Set the creative benchmark for the social media team.

- Drive concepts that are culturally relevant, distinctive, and commercially meaningful.

- Encourage experimentation across Reels, short-form video, creator content, UGC, influencer marketing, social campaigns, and emerging formats.

- Build a culture where ideas are challenged, tested, and improved through data.

3. Client & Business Leadership

- Act as a senior strategic partner to key clients and leadership teams.

- Lead high-value pitches, presentations, new-business opportunities, and social media solutions.

- Identify opportunities to grow existing accounts through new social offerings.

- Build scalable social media propositions that can become new revenue streams.

4. Team Leadership

- Build, mentor, and scale a high-performing social media team.

- Establish clear ownership across strategy, content, creative, account management, and execution.

- Develop senior talent and create a strong leadership pipeline within the function.

- Set performance standards and ensure accountability across the team.

5. Performance & Analytics

- Establish measurable KPIs for social media performance.

- Use platform analytics, audience insights, content performance,



and business data to continuously improve strategy.

- Build dashboards and reporting systems that move beyond vanity metrics.

- Connect social performance with brand, engagement, lead-generation, and business outcomes wherever applicable.

6. Innovation & AI

- Identify and implement new-age social media technologies, AI tools, workflows, and automation.

- Explore AI-led content creation, social listening, trend intelligence, ideation, reporting, and workflow automation.

- Stay ahead of emerging platforms, formats, creator ecosystems, and changes in consumer behaviour.

7.

Operational

Excellence

- Build processes that allow the social media function to scale without compromising quality.

- Improve turnaround times, collaboration, quality control, and resource utilisation.

- Create strong collaboration between Social Media, Creative, Performance Marketing, Influencer Marketing, Strategy, and Business teams.

What We're Looking For

- 7+ years of experience in social media, digital marketing, creative agencies, media, or a related environment.

- Proven experience leading large social media mandates and teams.

- Strong understanding of Instagram, YouTube, LinkedIn, Facebook, X, and emerging platforms.

- Strong strategic and creative thinking with the ability to translate ideas into execution.

- Experience managing senior stakeholders and high-value clients.

- Robust commercial understanding and exposure to pitches/new business.

- Ability to build teams, processes, and functions from the ground up.

- Strong understanding of social analytics, trends, creators, content formats, and digital culture.

- Demonstrated ability to use technology and AI to improve social media outcomes.

📌 Social Media Head (Pune)
🏢 Talent Corner HR Services
📍 Pune